Ola Electric Mobility announced that it has secured Production Linked Incentive (PLI) certification for its Roadster X+ 4.5 kWh motorcycle, marking a significant milestone in the company's electric motorcycle segment expansion. The certification was granted by the Global Automotive Research Centre (GARC) under the Production Linked Incentive Scheme for Automobile and Auto Components (PLI-Auto Scheme).

PLI Certification Achievement

The Roadster X+ 4.5 kWh has become the first motorcycle in Ola Electric's Roadster portfolio to receive PLI certification. This achievement represents a major step forward in the company's efforts to establish a strong presence in the electric motorcycle market.

The certification confirms minimum Domestic Value Addition (DVA) compliance for the Roadster X+ 4.5 kWh model. All units of this variant are now eligible for incentives under the PLI-Auto Scheme, providing additional benefits for the company's manufacturing operations.

Strategic Impact and Company Response

Commenting on the development, an Ola Electric spokesperson emphasized the significance of this achievement: "The PLI certification for our Roadster X+ 4.5 kWh is a strong validation of our efforts towards deep localisation and building a truly indigenous EV ecosystem. With our Roadster lineup, we are making electric motorcycles accessible to a much wider set of customers, while leading category creation in the electric motorcycle segment."

The certification reinforces several key aspects of Ola Electric's business strategy:

• Deep localisation initiatives
• Vertically integrated manufacturing capabilities
• Advancement of indigenous EV technology
• Strengthened position in India's automotive manufacturing ecosystem

Significant Price Reduction Announcement

Alongside the PLI certification news, Ola Electric announced a substantial price reduction for its Roadster X+ 9.1 kWh variant. The price cut reflects the company's ability to achieve cost efficiencies through scaled operations and technological integration.

The price reduction has been enabled by rapid economies of scale at Ola Electric's Gigafactory and deep vertical integration of its indigenously developed 4680 Bharat Cell technology. As cell production has ramped up, cost efficiencies have improved materially, allowing the company to pass these benefits directly to customers.

Manufacturing and Technology Infrastructure

Ola Electric operates through its Futurefactory in Tamil Nadu, which serves as the production hub for EVs and critical components. The facility is developing into India's most significant EV manufacturing hub, supported by the company's Battery Innovation Centre (BIC) in Bengaluru, which focuses on advancing cell and battery technology.

The company's research and development efforts span multiple locations including India, the UK, and the US, concentrating on innovative EV products and core components. Ola Electric maintains a direct-to-customer distribution network consisting of thousands of stores across India, along with a robust online presence, establishing what the company describes as the largest company-owned network of automotive experience centres in the country.

Ola Electric Mobility has announced a substantial price reduction for its Roadster X+ 9.1 kWh electric motorcycle, enabled by rapid economies of scale at its Gigafactory and deep vertical integration of its indigenously developed 4680 Bharat Cell technology. The company disclosed this development through an official press release filed under Regulation 30 with stock exchanges.

Price Reduction and New Sales Model

The company has reduced the Roadster X+ 9.1 kWh price by ₹60,000, bringing the new price point to ₹1,29,999. This represents a significant adjustment in the vehicle's pricing structure as production costs decline.

Limited Purchase Windows Strategy

Ola Electric will transition from open sales to a limited purchase window model due to overwhelming demand. The Roadster has witnessed bike demand surge more than 5X during the company's #EndICEAge campaign, far exceeding current supply capacity.

Production Scaling and Cost Benefits

The price adjustment is directly linked to the scaling of 4680 Bharat Cell production at the company's Gigafactory. An Ola Electric spokesperson explained that as production scales, significant cost efficiencies are unlocked and passed on directly to customers. The company is accelerating expansion of its Gigafactory, with capacity scaling toward 6 GWh.

Business Performance Recovery

This announcement follows strong business performance in March, with the company recording over 150% month-on-month growth in registrations, reaching 10,117 units. Daily orders crossed 1,000 units in the last week of March, signaling sharp recovery in demand momentum supported by structural improvements in service operations.

The Roadster X+ 9.1 kWh offers a range of up to 500 km and represents Ola Electric's highest-performance electric motorcycle offering, positioning it as a key product in India's transition away from internal combustion engines and oil dependence.