NIQ Global Intelligence plans to report its financial results for the third quarter ended September 30, 2026, on Thursday, November 12, 2026, before market open.

The company will host a conference call on the same day at 8:30 am ET to discuss financial results, business highlights, and forward-looking information. The press release and a webcast of the earnings conference call will be available on the NIQ investor relations website.

About NIQ Global Intelligence

NIQ is a leading consumer intelligence company delivering understanding of consumer buying behavior. By combining a global data footprint with AI modeling expertise, the company builds decision systems for brands and retailers.

The company operates in more than 90 countries and covers approximately 82% of the world’s population. It tracks more than $7.4 trillion in global consumer spend through cloud-based platforms and advanced analytics.

NIQ (NYSE: NIQ) announced the integration of Google's open-source Marketing Mix Modeling (MMM) framework, Meridian, into its AI-native marketing effectiveness operating system, NIQ Cadence™. This strategic expansion of the partnership aims to streamline the workflow from measurement to continuous optimization for marketers.

The move addresses a significant gap in marketing accountability. According to NIQ’s latest CMO Report, 74% of CMOs face increased scrutiny to prove marketing ROI, yet only 9% report adequate access to real-time insights. This creates a 65-point actionability gap between accountability and timeliness. By embedding Meridian directly into Cadence, NIQ seeks to close this divide by connecting data, models, and scenario planning in a single environment.

Integration mechanics and benefits

The integration allows NIQ’s proprietary global data and marketer inputs to flow directly into the Meridian model within the Cadence platform. Results are then routed immediately into scenario planning and performance monitoring. This setup replaces standalone modeling with a connected workflow powered by automated APIs.

Key capabilities enabled by this integration include:

• Faster model development through streamlined data connectivity
• Accelerated decision-making across media investment opportunities
• Continuous performance monitoring to keep MMM results fresh
• Scenario planning and optimization within the same environment
• Greater transparency via Google's open-source methodology

Strategic context

Jason Tate, General Manager, Marketing Effectiveness at NIQ, stated that leaders require a faster path from insight to action rather than another standalone model. The integration is designed to expedite data preparation and accelerate modeling cycles. NIQ has been a certified Meridian partner since 2025, possessing deep expertise in implementing MMM programs using Google's framework. This development extends Meridian from a measurement methodology into an ongoing marketing effectiveness workflow.

What the numbers show

The disparity between the 74% of CMOs facing scrutiny and the 9% with real-time access highlights a structural inefficiency in current marketing measurement tools. The 65-point gap cited by NIQ quantifies the specific market need for integrated platforms that reduce latency between data ingestion and actionable insight, positioning the Meridian-Cadence link as a direct response to this measurable deficit in industry capability.