NetApp named presenting partner of 2026 NFL Madrid Game
NetApp has been named the Presenting Partner of the 2026 NFL Madrid Game, featuring the Atlanta Falcons vs. Cincinnati Bengals on Nov. 8. This multi-year agreement extends NetApp's role as the league's Official Intelligent Data Infrastructure Partner. The company will also serve as Presenting Partner for the 2026 NFL London Games.

*this image is generated using AI for illustrative purposes only.
NetApp has been named the Presenting Partner of the 2026 NFL Madrid Game, featuring the Atlanta Falcons taking on the Cincinnati Bengals at the Bernabéu Stadium on Sunday, Nov. 8. This multi-year announcement builds on NetApp's role as the league's Official Intelligent Data Infrastructure Partner and Presenting Partner of the inaugural NFL Madrid Game in 2025. The company continues to support the NFL's international games, helping the league build data infrastructure that meets high operational standards.
Partnership Details
The agreement reinforces NetApp's existing relationship with the NFL, which began in April 2025 when it became the Official Intelligent Data Infrastructure Partner. NetApp works with the league to make its data intelligent with powerful and secure infrastructure. The NFL trusts NetApp to build and implement infrastructure that supports league operations, including the storage and security of large volumes of gameday video from every NFL game.
2026 NFL London Games
In addition to the Madrid Game, NetApp will serve as the Presenting Partner for the 2026 NFL London Games. The schedule includes the following matchups:
| Week | Matchup | Date | Stadium |
|---|---|---|---|
| Week 4 | Indianapolis Colts vs. Washington Commanders | Oct. 4 | Tottenham Hotspur Stadium |
| Week 5 | Philadelphia Eagles vs. Jacksonville Jaguars | Oct. 11 | Tottenham Hotspur Stadium |
| Week 6 | Houston Texans vs. Jacksonville Jaguars | Oct. 18 | Wembley Stadium |
Ticket Information
Tickets for the 2026 NFL Madrid Game will be available for purchase on specific dates. Hospitality packages will be available starting June 5, while general admission sales open on July 9. Fans can sign up for updates and ticketing information at nfl.com/Madrid.
Executive Commentary
Rafa De Los Santos, country manager of NFL Spain, expressed enthusiasm for the continued partnership, highlighting the landmark moment of the previous game at the Bernabéu. César Cernuda, President at NetApp, emphasized the importance of intelligent data in delivering a consistent experience for football fans, regardless of location. He noted that NetApp is helping the NFL build data infrastructure as the league expands its international presence.
How will NetApp leverage data analytics from the 2025 Madrid Game to enhance the fan experience and operational efficiency for the 2026 event?
Could this multi-year partnership signal a broader trend of tech companies using major sports leagues to demonstrate cross-border data infrastructure capabilities?
What specific technological advancements does NetApp plan to implement to handle the increased data load from the expanded international game schedule?

























