Metro Brands appoints Manoj Juneja as Sports Division CBO
Metro Brands has appointed Manoj Juneja as Chief Business Officer for the Sports Division effective June 23, 2026. Juneja brings over 27 years of experience across retail, footwear, and fashion sectors, having previously led Crocs India and Reebok India.

*this image is generated using AI for illustrative purposes only.
Metro Brands has appointed Manoj Juneja as its Chief Business Officer for the Sports Division with effect from June 23, 2026. This strategic move aims to strengthen the company's presence in the sports footwear and lifestyle segment. Juneja brings over 27 years of experience across the retail, footwear, fashion, and consumer sectors, with extensive expertise in P&L management, strategy, omni-channel development, and business transformation.
Leadership Profile
Juneja's professional background reflects deep exposure to both domestic and international consumer brands. His most recent tenure was as Chief Executive Officer of Crocs India Marketing Private Limited, where he led the Crocs and Hey Dude brands. Prior to this, he served as Chief Operating Officer for Reebok India at Aditya Birla Fashion and Retail Limited, leading the brand's relaunch in India.
The following table outlines the key organisations where Manoj Juneja has previously held roles:
| Organisation | Nature of Association |
|---|---|
| Crocs India Marketing Private Limited | Chief Executive Officer |
| Aditya Birla Fashion and Retail Limited | Chief Operating Officer (Reebok India) |
| Adidas India | Senior Leadership Role |
| Timex Group India | Senior Leadership Role |
| LG Electronics | Senior Leadership Role |
| MIRC Electronics | Senior Leadership Role |
Strategic Appointment
The appointment of a dedicated Chief Business Officer for the Sports Division underscores Metro Brands' focus on scaling operations across multiple markets. Juneja's cross-industry experience positions him to drive business expansion, digital transformation, and operational excellence within the division.
Historical Stock Returns for Metro Brands
| 1 Day | 5 Days | 1 Month | 6 Months | 1 Year | 5 Years |
|---|---|---|---|---|---|
| +0.20% | +4.15% | -2.09% | -9.67% | -8.95% | +112.06% |
How will Metro Brands leverage Juneja's experience to differentiate its sports division from established competitors like Nike and Adidas?
What specific omni-channel strategies does Juneja plan to implement to drive growth in the sports footwear segment?
Are there potential acquisitions or brand partnerships on the horizon for Metro Brands' Sports Division under Juneja's leadership?

































