LTM Limited Unveils BlueVerse M.A.X: AI Marketing Solution on Salesforce
LTM Limited announced the launch of BlueVerse™ M.A.X on May 13, 2026, an end-to-end AI marketing orchestration solution built on Agentforce Marketing by Salesforce. The platform integrates automated AI agents and human expertise to support campaign creation, personalization, orchestration, and optimization, while enhancing ROI and lowering operational expenses. The launch reinforces LTM's collaboration with Salesforce in developing joint AI and cloud solutions, with LTM operating across 40 countries with over 87,000 employees.
*this image is generated using AI for illustrative purposes only.
LTM Limited — a Larsen & Toubro Group Company and AI-centric global technology services firm — announced the launch of BlueVerse™ M.A.X (AI Marketing Assist for execution) on May 13, 2026. The solution is an end-to-end marketing orchestration platform built on Agentforce Marketing by Salesforce, designed to enable brands to deliver AI-powered personalized experiences to their customers across geographies.
What BlueVerse M.A.X Offers
BlueVerse M.A.X integrates both automated AI agents and human expertise within a unified marketing platform. The solution is structured to address key operational and performance objectives for enterprise marketing teams. Key capabilities of the solution include:
- Campaign creation, personalization, orchestration, and optimization powered by AI agents
- Intelligent, creative workflows with pre-configured customer journeys
- Reusable assets for efficient deployment across campaigns
- Robust performance analytics and iterative feedback mechanisms
- Support for enhancing return on investment and lowering operational expenses
The following table summarizes the key details of the BlueVerse M.A.X launch:
| Parameter: | Details |
|---|---|
| Solution Name: | BlueVerse™ M.A.X (AI Marketing Assist for execution) |
| Built On: | Agentforce Marketing by Salesforce |
| Announced By: | LTM Limited |
| Announcement Date: | May 13, 2026 |
| Announcement Location: | Mumbai, India & Warren, N.J. |
| Company Description: | AI-centric global technology services company |
Leadership Commentary
Arundhati Bhattacharya, CEO & President, Salesforce South Asia, said, "The launch of M.A.X marks the exciting next chapter of our longstanding partnership with LTM. LTM's powerful 'Marketing-as-a-Service' solution combines the robust capabilities of Agentforce Marketing with LTM's BlueVerse AI platform, empowering businesses to achieve personalization at scale, drive operational efficiency, and secure a faster return on their investment."
Venu Lambu, Chief Executive Officer and Managing Director, LTM, commented, "As an AI-centric organisation, we infuse AI into everything we do. With BlueVerse M.A.X, we bring agentic AI to the heart of marketing operations and are embedding intelligence across campaign planning, execution and optimisation to enable personalisation at scale, accelerate ROI, and redefine how modern marketing is run."
About the Salesforce Agentforce Platform
Agentforce by Salesforce is a digital labour platform designed for enterprises to augment teams with trusted autonomous AI agents in the flow of work. The platform enables customers to build AI agents for any application, workflow, or process, and seamlessly integrate them into existing data systems, business logic, and user interfaces — allowing enterprises to anticipate business needs and take action.
LTM–Salesforce Collaboration
The launch of BlueVerse M.A.X underscores the ongoing collaboration between LTM and Salesforce in building joint AI solutions and industry-specific, location-agnostic cloud solutions aimed at driving enterprise growth. LTM operates with over 87,000 employees across 40 countries, partnering with the world's largest enterprises to deliver outcomes at the intersection of technology and domain expertise.
Historical Stock Returns for LTM
| 1 Day | 5 Days | 1 Month | 6 Months | 1 Year | 5 Years |
|---|---|---|---|---|---|
| -4.07% | -9.17% | -12.23% | -32.95% | -20.31% | +8.94% |
How might BlueVerse M.A.X compete against similar AI-powered marketing orchestration platforms from rivals like Accenture, Infosys, or Wipro that are also building on Salesforce's Agentforce ecosystem?
Could the success of BlueVerse M.A.X accelerate LTM's strategy to expand its 'Marketing-as-a-Service' offerings into other enterprise functions such as sales or customer service automation?
What measurable ROI benchmarks or adoption targets has LTM set for BlueVerse M.A.X in its first year, and which industry verticals are expected to drive early enterprise uptake?
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