LTM Limited has appointed acclaimed filmmaker Shekhar Kapur as a Strategic Advisor to its BlueVerse Craft business unit. The collaboration, announced on September 21, 2026, focuses on reimagining AI-powered storytelling for enterprises.

LTM described the partnership as a step to help clients build AI-powered creative capabilities at scale. The company stated that BlueVerse Craft integrates strategy, creativity, technology, and production into a single model.

Strategic Role and Vision

Kapur will work with the BlueVerse Craft leadership team to shape the vision for AI-enabled creativity. His role involves exploring how emerging technologies can amplify human imagination and transform content engagement at an enterprise level.

Kapur, a BAFTA winner and Padma Bhushan recipient, emphasized that AI offers new ways for creators to experiment rather than replacing creativity. He noted that technological shifts from cameras to digital filmmaking have historically expanded the canvas of human imagination.

Dr. Sujay Sen, EVP and Chief Creative Officer at LTM, said Kapur’s perspective would help advance the unit’s ambition to personalize content in the age of AI. The appointment aligns with growing demand for content across formats and markets.

Market Context

The collaboration addresses the reshaping of content production economics by AI. LTM highlighted that brands face unprecedented demand for content across channels. The technology enables enterprises to create, adapt, and personalize content more effectively.

LTM operates as an AI-centric global technology services company with over 87,000 employees across 40 countries. The firm positions itself as a business creativity partner for large enterprises.

LTM Limited has been recognized with the Digital Masters Award 2026 in the Innovator category by Avasant. The award highlights the company’s focus on AI-powered offerings and transformative business outcomes.

LTM, a Larsen & Toubro Group company, received the honor during the Partner Connect 2026 ceremony in Los Angeles on September 17, 2026. The recognition underscores its position as a business creativity partner to large enterprises.

Selection Criteria and Peer Comparison

LTM was one of 18 service providers shortlisted from a field of over 76 global technology service providers assessed by Avasant. This selection rate indicates a competitive screening process where fewer than 24% of evaluated firms achieved finalist status.

Venu Lambu, CEO and Managing Director of LTM, stated that the award reflects the firm’s commitment to helping clients leverage AI for acceleration and measurable value. He emphasized the importance of staying ahead in a rapidly evolving digital landscape.

Leadership Commentary

Kevin S. Parikh, Global CEO and Chairman of Avasant, congratulated the recipients, noting their vision and execution in navigating a dynamic business landscape. He highlighted the role of emerging technologies in distinguishing these providers as trusted partners.

Swapnil Bhatnagar, Avasant Partner and Research Leader, added that the winners are well-positioned to help enterprises unlock new sources of value in an AI-first world.

What the Numbers Show

The selection ratio of 18 winners from over 76 candidates suggests a rigorous evaluation framework by Avasant. While the source does not disclose specific financial metrics tied to this award, the narrow shortlist implies that LTM’s AI-centric strategy and domain expertise were key differentiators against a broad field of global competitors.