Linc Limited unveiled its first Retail Outlet-cum-Product Experience Centre under the brand Stackoo in Kolkata on July 26, 2026, marking a strategic expansion into direct-to-consumer retail engagement. The new facility, located at 24 Park Street, Kolkata-700016, is designed to offer an immersive experience for consumers to explore the company’s comprehensive portfolio of writing instruments, stationery products, and allied offerings. This launch represents a significant milestone in Linc’s retail journey, aiming to strengthen brand visibility and create a stronger direct connect with consumers through enhanced customer-centricity.

The disclosure was made under Regulation 30 of the SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015 (as amended), submitted to the Calcutta Stock Exchange Ltd., BSE Limited, and the National Stock Exchange of India Ltd. The filing was signed by Dipankar De, Company Secretary, on July 26, 2026. The initiative aligns with the company’s broader strategic focus on strengthening its retail presence and delivering a differentiated customer experience beyond traditional distribution channels.

Strategic Location and Design

The Stackoo Experience Centre is strategically situated in one of Kolkata’s prominent commercial areas, close to major educational institutions and residential catchments. This location choice underscores Linc’s intent to target key consumer segments directly. The outlet serves as an interactive retail platform where customers can experience first-hand the quality, functionality, design, and innovation that define Linc’s product portfolio.

Enhancing Customer Engagement

Conceived as more than a standard retail store, the Stackoo centre aims to deepen customer engagement through live product demonstrations and experiential displays. The facility offers exclusive in-store offerings, allowing consumers to interact with products in a controlled environment. This approach seeks to translate the brand’s value proposition—rooted in innovation and quality—into tangible consumer interactions, thereby fostering brand loyalty and awareness.

Future Expansion Plans

As part of its ongoing retail expansion strategy, Linc Limited is also in the process of launching another Retail Outlet-cum-Product Experience Centre in Mumbai. The new Mumbai outlet is scheduled to open in August 2026 at Sky City Mall, Borivali. This sequential rollout indicates a phased approach to scaling the Stackoo brand across major metropolitan markets, further cementing Linc’s commitment to direct consumer connectivity.

What This Means for Stakeholders

The launch of the Stackoo Experience Centre signals a pivot towards experiential retail for Linc Limited. By moving beyond wholesale and traditional retail distribution, the company aims to gain direct insights into consumer preferences and build a stronger brand narrative. For investors, this expansion reflects management’s confidence in the brand’s ability to command premium positioning and drive top-line growth through enhanced market penetration. The upcoming Mumbai launch will serve as a key indicator of the model’s scalability and operational execution capabilities.

Linc Limited has strengthened its sales leadership with the appointment of Mr. Krishna Kumar Gupta as Vice President GT Sales, effective July 20, 2026. The strategic move aims to leverage Gupta's extensive experience to drive business growth and enhance market presence. The appointment was disclosed in compliance with Regulation 30 of the SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015.

Appointment Details

The company has confirmed that Gupta joins on a full-time employment basis. The disclosure was submitted to the stock exchanges, including the Calcutta Stock Exchange Ltd., BSE Limited, and the National Stock Exchange of India Ltd., to inform shareholders and regulatory bodies.

Executive Profile

Mr. Krishna Kumar Gupta is a results-driven senior sales leader with over 24 years of experience in sales leadership, business development, and go-to-market strategy across leading FMCG organizations. His career includes senior leadership positions at Perfetti Van Melle India, Kellogg's India, and Nestlé. In these roles, he successfully drove large-scale sales operations and business growth across the North, East, and West regions of India.

Gupta's expertise encompasses sales strategy, distributor and channel management, trade marketing, and sales capability development. Linc Limited expects his strong track record of driving sustainable business growth to contribute significantly to its commercial objectives.