Lemon Tree Hotels has opened Keys Prima by Lemon Tree Hotels on Kempt Road, Mussoorie, marking its second operational property in the destination and expanding its total portfolio in Uttarakhand to 10 hotels. The opening, disclosed under Regulation 30 of SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015, strengthens the group’s foothold in a key leisure market while 11 additional properties remain in the pipeline across the state.

The facility is managed by Carnation Hotels Private Limited, a wholly owned subsidiary of Lemon Tree Hotels Limited. Located against the backdrop of the Garhwal Himalayas, the hotel offers 47 rooms and suites across Superior, Deluxe, Executive, and Studio Suite categories. It features a restaurant (Keys Café), a bar (Unlock Bar), a banquet venue (Grand Chamber), a swimming pool, fitness centre, spa, and kids' zone.

Operational Details

Vishvapreet Singh Cheema, President of Lemon Tree Hotels Ltd., noted that Uttarakhand remains a prominent tourism market with sustained demand across leisure, pilgrimage, and MICE travel. He stated that Mussoorie’s enduring appeal drives the need for trusted hospitality, positioning the new property to serve diverse guest experiences through its location and amenities.

Connectivity and Strategy

The hotel is situated approximately 71 km from Dehradun's Jolly Grant Airport, 44 km from Dehradun Railway Station, and 10 km from Mussoorie Library Bus Station. This connectivity supports the group’s broader strategy to deepen its presence in Uttarakhand, where it has established a multi-brand presence across key leisure and pilgrimage destinations.

What the Numbers Show

The expansion to 10 operational hotels in Uttarakhand highlights Lemon Tree Hotels’ concentrated growth strategy in high-demand leisure corridors. With 11 properties still in the pipeline, the company is doubling down on a single state to capture recurring leisure and pilgrimage traffic, leveraging its multi-brand portfolio to address varied customer segments from value-conscious travellers to premium seekers.

Lemon Tree Hotels Limited has signed a license agreement for a new midscale property under the Keys Select by Lemon Tree Hotels brand, located in Panthpiplai, Ujjain, Madhya Pradesh. The signing expands the group's total portfolio in Madhya Pradesh to 15 properties, comprising three operational hotels and 12 upcoming properties. The property will be managed by Carnation Hotels Private Limited, a wholly-owned subsidiary of Lemon Tree Hotels Limited. The disclosure was made under Regulation 30 of the SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015, to the National Stock Exchange of India Limited and BSE Limited on July 28, 2026.

Property Overview

The upcoming hotel is a full-service midscale property designed to serve travelers seeking convenient access between Indore and Ujjain. The facility will feature 51 well-appointed rooms along with a comprehensive suite of amenities. Key details of the property are outlined below:

Strategic Location and Connectivity

The property is situated directly on the Indore-Ujjain Road, leveraging the economic strength of Indore — the state's commercial capital — and the appeal of Ujjain as a prominent spiritual destination. The location offers efficient road connectivity to major regional transport hubs. Devi Ahilyabai Holkar Airport in Indore is approximately 41 km from the property, while Ujjain Junction Railway Station is 18.5 km away. The expansion targets demand from both Indore's commercial sector and Ujjain's spiritual tourism market.

Management Commentary

Vishvapreet Singh Cheema, President of Lemon Tree Hotels Ltd., highlighted the investment potential in Ujjain's infrastructure and tourism sectors. He noted that the proximity to Indore, a major commercial and industrial center, further strengthens the location's potential. Cheema stated that Keys Select is well-suited to this market, offering dependable and contemporary stays at the right value. He also pointed to Simhastha 2028 as a factor elevating Ujjain's profile, citing strong potential for the hotel and the market in the years ahead due to continued infrastructure development.

Portfolio Expansion Strategy

The signing marks Lemon Tree Hotels' continued penetration into tier-II and tier-III cities, specifically targeting high-traffic corridors between major urban centers and pilgrimage sites. By expanding its Madhya Pradesh portfolio to 15 properties, the company is diversifying its revenue streams beyond metro hubs. The focus on the Keys Select brand reflects a strategy to capture value-conscious business and leisure travelers in emerging markets with high connectivity but limited premium hospitality supply.