Krishival Foods Achieves 15,000 Deep Freezers Milestone for Melt N Mellow Ice Cream Brand
Krishival Foods Limited achieved a major milestone by deploying over 15,000 deep freezers for its Melt N Mellow ice cream brand, expanding from 3,732 units to 15,490 units as of March 31, 2026. This expansion strengthens the company's cold chain infrastructure across its 30,000 plus retail touchpoints spanning Maharashtra, Karnataka, Goa, Telangana and Andhra Pradesh. The company operates a manufacturing facility with 1 lakh litres per day capacity and plans continued expansion to capture growing demand in India's frozen food segment.

*this image is generated using AI for illustrative purposes only.
Krishival foods Limited has achieved a significant milestone by deploying over 15,000 deep freezers across its retail network for its ice cream brand 'Melt N Mellow', marking a substantial strengthening of its cold chain infrastructure and last-mile distribution capabilities. The announcement was made through a press release disclosed under Regulation 30 on April 20, 2026.
Deep Freezer Network Expansion
The company's cold chain infrastructure has witnessed remarkable growth during the year, with the deep freezer network expanding significantly from the beginning of the year to March 31, 2026.
| Parameter: | Details |
|---|---|
| Initial Units: | 3,732 deep freezers |
| Current Units: | 15,490 deep freezers |
| Milestone Achievement: | Over 15,000 deep freezers |
| Period: | As of March 31, 2026 |
This expansion reflects a sharp scale-up in cold chain infrastructure, positioning the company to better serve temperature-sensitive products across its distribution network.
Strategic Distribution Footprint
The expanded freezer network supports Krishival Foods' broader distribution strategy, which encompasses a substantial retail presence across multiple states. The company's distribution footprint spans 30,000 plus retail touchpoints, supported by a strong network of distributors across Maharashtra, Karnataka, Goa, Telangana and Andhra Pradesh.
The milestone marks a critical step in the company's strategy to scale its ice cream business under the Melt 'n Mellow brand and enhance product availability across urban as well as Tier II and Tier III markets. The expanded freezer network is expected to support improved product visibility, consistent quality, and increased retail throughput.
Manufacturing Capabilities
Krishival Foods operates a state-of-the-art manufacturing facility with substantial production capacity to support its growing ice cream segment:
| Specification: | Details |
|---|---|
| Daily Capacity: | 1 lakh litres per day |
| Infrastructure: | End-to-end cold chain system |
| Focus: | Product integrity from production to delivery |
Leadership Perspective
The company's leadership emphasized the strategic importance of this infrastructure expansion. Sujit Bangar, Chairman of Krishival Foods Limited, stated that the focus remains on strengthening last-mile connectivity and ensuring superior product availability, particularly for the ice cream portfolio. The expansion not only enhances retail presence but also positions the company to capture growing demand in India's frozen food segment.
Abhishek Puranik, CEO of Melt N Mellow Ice Cream, highlighted that crossing 15,000 deep freezers represents a significant milestone in building a robust and scalable distribution ecosystem for the ice cream brand.
Future Growth Strategy
Looking ahead, Krishival Foods plans to continue expanding its cold chain footprint in line with its broader growth strategy. The company aims to achieve deeper penetration in key markets such as Maharashtra, Karnataka, Goa, Telangana and Andhra Pradesh, while scaling its presence across Tier II and Tier III cities.
The company's ice cream business continues to benefit from favorable industry trends, including rising disposable incomes, increasing urbanization, and growing demand for premium and indulgent food products. The expansion of cold chain infrastructure and modern retail channels is further accelerating category growth in the frozen food segment.
Will Krishival Foods expand its deep freezer network to new states beyond the current five-state footprint in the next fiscal year?
How might this cold chain expansion position Krishival Foods against established ice cream players like Amul and Havmor in the competitive Indian market?
Could the company leverage this enhanced distribution infrastructure to launch additional frozen food categories beyond ice cream?

































