Kiaasa Retail opens 6 new stores in North India ahead of festive season
- Opens six new exclusive retail stores in North India
- Locations include Uttar Pradesh, Rajasthan, and Bihar
- Expansion targets Tier-1, Tier-2, and Tier-3 markets
- Timed to capture festive and wedding season demand
- Adds to existing network of 100+ stores in 60+ cities

*this image is generated using AI for illustrative purposes only.
Kiaasa Retail announced the opening of six new exclusive retail stores across key high-growth markets in North India. This strategic expansion is timed to leverage peak consumer demand during the upcoming festive and wedding season.
The new outlets are located in Jhunjhunu (Rajasthan), Gorakhpur, Lucknow, Prayagraj, and Noida (Uttar Pradesh), as well as Siwan (Bihar). The company stated that the move aims to enhance brand accessibility and strengthen its footprint across Tier-1, Tier-2, and Tier-3 cities.
Strategic rationale and market positioning
The company identified this period, encompassing Navratri, Durga Puja, Karwa Chauth, and Diwali, as a critical window for maximizing seasonal sales momentum. By establishing presence in both vibrant high-street locations and modern commercial hubs like Paras One33 Mall in Noida, Kiaasa seeks to drive store productivity and boost revenue growth during high footfall periods.
This expansion reinforces the company's multi-tier market penetration strategy. The new stores complement its existing network of over 100 stores operating in more than 60 cities pan India.
New store locations
| Location | State |
|---|---|
| Jhunjhunu | Rajasthan |
| Gorakhpur | Uttar Pradesh |
| Lucknow (Alambagh) | Uttar Pradesh |
| Siwan | Bihar |
| Prayagraj | Uttar Pradesh |
| Paras One33 Mall, Noida | Uttar Pradesh |
The announcement was made in compliance with Regulation 30 of the SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015. The filing was signed by Om Prakash, Managing Director, on October 1, 2026.
Historical Stock Returns for Kiaasa Retail
| 1 Day | 5 Days | 1 Month | 6 Months | 1 Year | 5 Years |
|---|---|---|---|---|---|
| -3.30% | -6.96% | -6.24% | -33.94% | -75.18% | -75.18% |
How will the revenue contribution from these six new Tier-2 and Tier-3 stores compare to the existing network during the upcoming festive quarter?
What are the projected same-store sales growth metrics for the new locations in high-potential markets like Lucknow and Noida versus smaller towns like Siwan?
Will this expansion strategy require significant capital expenditure, and how does it impact Kiaasa Retail's near-term debt levels or cash flow management?


































