Kiaasa Retail opens six new stores, total count crosses 126
- Opened six new exclusive stores in North India ahead of festive season
- Total retail store count has increased to more than 126 outlets
- Expansion targets Tier-1, Tier-2, and Tier-3 markets in UP, Rajasthan, and Bihar
- Management aims to reach 250 stores within the next two years

*this image is generated using AI for illustrative purposes only.
Kiaasa Retail announced the opening of six new exclusive retail stores across key high-growth markets in North India. This strategic expansion is timed to leverage peak consumer demand during the upcoming festive and wedding season, bringing the company's total store count to more than 126.
The new outlets are located in Jhunjhunu (Rajasthan), Gorakhpur, Lucknow, Prayagraj, and Noida (Uttar Pradesh), as well as Siwan (Bihar). The company stated that the move aims to enhance brand accessibility and strengthen its footprint across Tier-1, Tier-2, and Tier-3 cities.
Strategic rationale and market positioning
The company identified this period, encompassing Navratri, Durga Puja, Karwa Chauth, and Diwali, as a critical window for maximizing seasonal sales momentum. By establishing presence in both vibrant high-street locations and modern commercial hubs like Paras One33 Mall in Noida, Kiaasa seeks to drive store productivity and boost revenue growth during high footfall periods.
This expansion reinforces the company's multi-tier market penetration strategy. The new stores complement its existing network, which now operates in more than 70 cities pan India.
Growth trajectory and management outlook
Mr Om Prakash, Managing Director of Kiaasa Retail Limited, stated that these openings are intended to capture heightened festive footfalls and consumer spending, followed by wedding-season demand. The expansion aims to strengthen brand visibility and support revenue growth during this key retail period.
Commenting on the long-term vision, Mr Prakash noted that the new stores are part of a broader plan to take the total store count to 250 over the next two years.
New store locations
| Location | State |
|---|---|
| Jhunjhunu | Rajasthan |
| Gorakhpur | Uttar Pradesh |
| Lucknow (Alambagh) | Uttar Pradesh |
| Siwan | Bihar |
| Prayagraj | Uttar Pradesh |
| Paras One33 Mall, Noida | Uttar Pradesh |
The announcement was made in compliance with Regulation 30 of the SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015. The filing was signed by Kanishka Singhal, Company Secretary, on October 8, 2026.
Source: https://lodr-files.dhan.co/lodr-inputs/Company/INE1C3F01018/f30d0162-937c-4b7b-8b67-91449e60c019.pdf
Historical Stock Returns for Kiaasa Retail
| 1 Day | 5 Days | 1 Month | 6 Months | 1 Year | 5 Years |
|---|---|---|---|---|---|
| -1.99% | -6.22% | -14.52% | -46.70% | -76.77% | -76.77% |
How will the increased operational costs from the new Tier-2 and Tier-3 stores impact Kiaasa Retail's short-term EBITDA margins during the festive season?
What specific capital expenditure plans or debt financing strategies will Kiaasa employ to bridge the gap from 126 to 250 stores within the next two years?
How does Kiaasa's expansion into Bihar and Rajasthan compare in terms of projected same-store sales growth against its established presence in Uttar Pradesh?































