KEI Industries Limited has appointed actor Rashmika Mandanna as its brand ambassador for a period of 2 years to strengthen its market presence and consumer engagement. The company aims to leverage the association to enhance brand visibility and foster deeper connections with customers across key markets. This strategic initiative is expected to reinforce the company's brand positioning and support its growth aspirations by aligning with a widely recognized personality.

The appointment was disclosed to the stock exchanges pursuant to Regulation 30 of the SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015. The company stated that the collaboration aligns with its focus on deepening customer relationships and supporting marketing and communication initiatives during the tenure of the engagement.

As part of the association, KEI Industries will unveil an integrated 360° marketing campaign featuring Rashmika Mandanna. A new television commercial (TVC) is scheduled to launch in the coming week. The campaign will be amplified across television, digital platforms, social media, print, and outdoor advertising to ensure wider engagement with consumers nationwide.

The management highlighted that the ambassador's authenticity and appeal complement the company's core values of trust, quality, and innovation. The company believes this partnership will help connect with a wider audience and build stronger emotional connections with consumers.

KEI Industries has re-designated Mrs. Vedika Gupta as Vice President of the company, effective from June 1, 2026. The change marks a promotion from her previous role as General Manager-Procurement. The re-designation was disclosed to the stock exchanges under Regulation 30 of the SEBI (Listing Obligations and Disclosures Requirements) Regulations, 2015.

The company informed BSE Limited and The National Stock Exchange of India Ltd. about the change in designation. The disclosure was made in compliance with Schedule III of the SEBI LODR Regulations and a specific SEBI circular dated January 30, 2026.

Details of the Re-designation

The filing provided specific details regarding the personnel change. The move elevates Mrs. Vedika Gupta within the organizational hierarchy effective immediately from the start of June.

Key Management Relationships

The disclosure also outlined the familial relationships of the re-designated officer with the company's board members. Mrs. Vedika Gupta is the daughter-in-law of Mr. Anil Gupta, the Chairman-cum-Managing Director, and Mrs. Archana Gupta, a Non-Executive Director. Additionally, she is the spouse of Mr. Akshit Diviaj Gupta, an Executive Director of the company.