Infosys and Handelsblatt launch AI-powered editorial engine
Infosys and Handelsblatt Media Group launched Editorial Link Intelligence (ELI) on June 2, 2026, to enhance storytelling and reader engagement. Leveraging Infosys Aster, the AI-powered engine automates editorial workflows for Handelsblatt and WirtschaftsWoche. The tool, developed by Wongdoody, analyses content to recommend internal links, improving operational efficiency and user experience.

*this image is generated using AI for illustrative purposes only.
Infosys and Handelsblatt Media Group launched Editorial Link Intelligence (ELI) on June 2, 2026, to enhance storytelling and enrich reader experience. Leveraging Infosys Aster, this AI-powered editorial recommendation engine automates workflows to accelerate content delivery and drive deeper engagement for Handelsblatt and WirtschaftsWoche. The launch marks a milestone in a three-year collaboration where Infosys serves as the official AI & Digital Innovation Partner for the German media group.
Partnership Overview
Developed by Wongdoody, Infosys' human experience agency, ELI analyses article content and metadata to intelligently recommend internal links. This integration into the content infrastructure enables editors to enrich stories without interrupting their workflow, freeing time for qualitative reporting and analysis. The solution aims to modernise editorial operations and deliver context-rich content experiences to a diverse reader base.
| Parameter | Details |
|---|---|
| Partner | Handelsblatt Media Group |
| Initiative | Editorial Link Intelligence (ELI) |
| Technology | Infosys Aster |
| Objective | Enhanced storytelling and reader engagement |
Impact on Publishing Ecosystem
The deployment of ELI creates value across the publishing spectrum. For editorial teams, it streamlines link curation and improves operational efficiency. Readers gain a more immersive journey through complex topics via intuitive navigation. For publishers, the tool drives measurable outcomes, including boosting engagement and increasing time spent on the site.
Christian Herp, Chief Product Officer, Handelsblatt Media Group, stated that the tool creates direct value for editorial teams through the targeted use of AI. Charlotte Morré, Member of the Editorial Board, Handelsblatt, emphasized that while the solution enhances the digital user experience, final review and editorial control remain firmly with the newsroom.
Ashiss Kumar Dash, EVP and Services, Utilities, Resources, Energy & Enterprise Sustainability at Infosys, said that by combining Infosys’ expertise with Handelsblatt’s editorial excellence, the companies are creating a blueprint for the future of intelligent storytelling. He added that the technology amplifies journalistic craft by enriching articles with deeper context and smarter navigation.
Source: https://lodr-files.dhan.co/lodr-inputs/Company/INE009A01021/52858a6983f84123.pdf
Historical Stock Returns for Infosys
| 1 Day | 5 Days | 1 Month | 6 Months | 1 Year | 5 Years |
|---|---|---|---|---|---|
| -1.74% | +3.57% | +1.65% | -23.91% | -22.15% | -13.55% |
Will Infosys plan to commercialize ELI as a standalone product for other media publishers?
How will the success of ELI influence Infosys's strategy for acquiring further digital innovation partnerships?
Could the implementation of AI-driven recommendation engines face regulatory scrutiny regarding data privacy in the EU?

































