Infosys and the Lawn Tennis Association (LTA) have launched a suite of AI-powered fan experiences for the LTA grass court season, including the HSBC Championships scheduled from June 6–21, 2026. The partnership introduces technologies such as the Infosys Match Center, AI Commentary, and an AI-powered humanoid named Rally to enhance engagement. These innovations aim to transform passive viewing into immersive, participatory experiences while preserving the integrity of the game.

The new offerings leverage Infosys Topaz, the company’s AI-first offering powered by generative and agentic AI, to deliver real-time insights and personalized content. A dedicated Fan Zone at the HSBC Championships will feature Rally, a humanoid with audio and computer-vision capabilities, and VR Tennis, which allows fans to design virtual stadiums using voice prompts.

Key Innovations for the LTA Grass Court Season

The collaboration introduces several digital enhancements designed to deepen fan understanding and interaction:

• Infosys Match Center: A unified digital destination for live scores, schedules, player profiles, and AI-powered commentary.
• AI Commentary: Context-aware narratives generated by proprietary AI models, supported by human oversight.
• Personalized Fan Experience: Login-based features allowing fans to follow favorite players and tailor their digital journey.
• Fan Polls: Interactive elements enabling participation during key match moments.
• Match Stats and Head-to-Head Insights: Data-driven visualizations to analyze player performance and styles.

Strategic Collaboration and Leadership Perspectives

Chris Pollard, Managing Director, Commercial & Operations, LTA, emphasized the partnership's focus on elevating fan engagement in a digital-first world. He noted that the new Match Center and on-ground experiences would offer a world-class sporting experience during the grass court season.

Sumit Virmani, Global Chief Marketing Officer, Infosys, highlighted the opportunity to reimagine fan engagement during this pivotal period in the tennis calendar. He stated that the partnership focuses on designing intelligent and personalized experiences, making data intuitive and fandom more inclusive.

Infosys and Handelsblatt Media Group launched Editorial Link Intelligence (ELI) on June 2, 2026, to enhance storytelling and enrich reader experience. Leveraging Infosys Aster, this AI-powered editorial recommendation engine automates workflows to accelerate content delivery and drive deeper engagement for Handelsblatt and WirtschaftsWoche. The launch marks a milestone in a three-year collaboration where Infosys serves as the official AI & Digital Innovation Partner for the German media group.

Partnership Overview

Developed by Wongdoody, Infosys' human experience agency, ELI analyses article content and metadata to intelligently recommend internal links. This integration into the content infrastructure enables editors to enrich stories without interrupting their workflow, freeing time for qualitative reporting and analysis. The solution aims to modernise editorial operations and deliver context-rich content experiences to a diverse reader base.

Impact on Publishing Ecosystem

The deployment of ELI creates value across the publishing spectrum. For editorial teams, it streamlines link curation and improves operational efficiency. Readers gain a more immersive journey through complex topics via intuitive navigation. For publishers, the tool drives measurable outcomes, including boosting engagement and increasing time spent on the site.

Christian Herp, Chief Product Officer, Handelsblatt Media Group, stated that the tool creates direct value for editorial teams through the targeted use of AI. Charlotte Morré, Member of the Editorial Board, Handelsblatt, emphasized that while the solution enhances the digital user experience, final review and editorial control remain firmly with the newsroom.

Ashiss Kumar Dash, EVP and Services, Utilities, Resources, Energy & Enterprise Sustainability at Infosys, said that by combining Infosys’ expertise with Handelsblatt’s editorial excellence, the companies are creating a blueprint for the future of intelligent storytelling. He added that the technology amplifies journalistic craft by enriching articles with deeper context and smarter navigation.

Source: https://lodr-files.dhan.co/lodr-inputs/Company/INE009A01021/52858a6983f84123.pdf