Globus Spirits Launches Terai Tequila, India's First CRT-Certified Tequila
Globus Spirits has launched Terai Tequila, India's first CRT-certified tequila bottled domestically, representing a strategic entry into the premium global spirits category. The product is crafted in Jalisco, Mexico using traditional methods and 100% Blue Weber Agave, then imported and bottled in India under CRT supervision. Available across multiple states with pricing ranging from ₹3,600 to ₹5,815, the launch aims to cater to evolving Indian consumers seeking authentic global experiences.

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Globus Spirits has announced the launch of Terai Tequila, achieving a significant industry milestone as India's first CRT-certified tequila to be bottled domestically. This strategic product introduction marks the company's entry into the premium global spirits category, with the announcement made under Regulation 30 of SEBI regulations.
Product Launch and Manufacturing Details
The launch of Terai Tequila represents a groundbreaking development in India's spirits industry. The product begins its journey in Jalisco, Mexico, crafted at the La Huaracha Distillery using time-honored methods from 100% Blue Weber Agave cultivated in Mexico's mineral-rich volcanic soils. The spirit is then imported directly from Mexico and bottled in India under strict license and supervision of the Consejo Regulador del Tequila (CRT).
| Parameter: | Details |
|---|---|
| Product Name: | Terai Tequila Blanco |
| Certification: | CRT-Certified |
| Manufacturing Origin: | Jalisco, Mexico |
| Bottling Location: | India |
| Alcohol Content: | 42.80% v/v |
| Volume: | 750ml |
| Category: | Premium Global Spirits |
Pricing and Market Availability
Terai Tequila Blanco will be available across multiple states with varied pricing structures based on local taxation. The company has outlined specific retail prices for different markets to ensure strategic market penetration.
| State: | Retail Price |
|---|---|
| Rajasthan: | ₹5,815 |
| Haryana: | ₹3,600 - ₹4,500 |
| Goa: | ₹3,600 - ₹4,500 |
Strategic Vision and Leadership Perspective
Shekhar Swarup, Joint Managing Director of Globus Spirits Limited, emphasized the evolving nature of India's spirits consumer market. "India's spirits consumer is evolving rapidly, moving towards categories that reflect global exposure and refined experiences. With TERAI Tequila, we aim to bring the absolute authenticity of Mexican craftsmanship to Indian consumers while strengthening TERAI's identity as a contemporary brand designed for the modern Indian."
P. S. Gill, CEO of Consumer Division, added that "The TERAI portfolio has been conceptualized to build meaningful connections with emerging consumers who seek discovery, quality, and global relevance in their choices. With TERAI Tequila, we are not just entering a new category; we are reinforcing our commitment to shaping premium consumption occasions."
Product Profile and Tasting Experience
The inaugural Terai Blanco expression represents the purest articulation of Blue Weber Agave, offering a rich, layered experience guided by traditional distilling methods. The tasting profile features warm agave sweetness balanced with distinct pepper spice, finishing with earthy depth shaped by the red volcanic soil of its Mexican origin. This launch establishes new quality benchmarks in the domestic market while positioning the company to compete in the high-value global spirits segment.
Historical Stock Returns for Globus Spirits
| 1 Day | 5 Days | 1 Month | 6 Months | 1 Year | 5 Years |
|---|---|---|---|---|---|
| -2.81% | +9.54% | +7.69% | -15.78% | -7.03% | +178.98% |
How will Globus Spirits expand the Terai Tequila portfolio beyond Blanco to include aged variants like Reposado and Añejo?
What impact could this CRT-certified domestic bottling model have on other international spirit categories entering the Indian market?
Will the significant price variations across states (₹3,600 in Goa vs ₹5,815 in Rajasthan) affect Globus Spirits' national expansion strategy?


































