Eicher Motors' Royal Enfield posts record 1.33 lakh units in Sept 2026
- Eicher Motors' Royal Enfield sold 1,33,958 units in September 2026, an all-time monthly high
- Total sales grew 8% YoY, driven by a 13% rise in sub-350cc segment volumes
- Exports increased 17% YoY to 12,632 units, despite a 5% YTD decline
- Launch of Himalayan 440 and Flying Flea C6 supported strong booking pipelines
*this image is generated using AI for illustrative purposes only.
Eicher Motors reported September motorcycle sales of 133,958 units, marking its highest-ever monthly dispatches. This figure represents an 8% year-on-year increase from 124,328 units in the same month last year, though it fell short of the analyst estimate of 135,000 units.
Sales performance at a glance
The following table summarises Eicher Motors' September motorcycle sales against the year-ago figure and the analyst estimate.
| Metric | Units |
|---|---|
| September actual sales | 133,958 |
| September sales (YoY) | 124,328 |
| Analyst estimate | 135,000 |
The year-on-year comparison reflects an increase in motorcycle volumes, while the actual figure came in below the street estimate for the period.
Segment-wise volume breakdown
New data reveals a divergence between entry-level and premium segments. Models with engine capacity up to 350cc and EVs accounted for the bulk of sales, rising 13% YoY to 1,21,495 units. In contrast, models exceeding 350cc declined 26% YoY to 12,463 units.
| Category | Sep-26 Units | Sep-25 Units | % Change |
|---|---|---|---|
| Up to 350cc & EVs | 1,21,495 | 1,07,478 | +13% |
| Above 350cc | 12,463 | 16,850 | -26% |
| Total | 1,33,958 | 1,24,328 | +8% |
Domestic and export trends
Domestic sales grew 7% YoY to 1,21,326 units, while exports surged 17% to 12,632 units. Year-to-date (April–September), total volumes expanded 20% to 7,09,096 units, driven by a 23% rise in domestic sales. Exports, however, saw a 5% decline YTD compared to the previous fiscal year.
Product launches and strategic milestones
The record performance coincides with significant product interventions and global expansion efforts:
- Himalayan 440 Launch: Marking a decade of the Himalayan brand, the new 443cc adventure motorcycle was launched and is fully booked for six months.
- Flying Flea C6 Entry: The electric mobility brand entered Europe and the UK, launching in Paris, Barcelona, Rome, Berlin, and London.
- Dealer Satisfaction: Royal Enfield retained the top spot in the FADA Dealer Satisfaction Survey 2026 for the second consecutive year.
- Community Engagement: Over 150,000 riders participated in the One Ride initiative across 60 countries.
What the numbers show
While the headline volume hit a record high, the growth was unevenly distributed. The 13% growth in the sub-350cc segment offset a sharp 26% contraction in the above-350cc category. This suggests that the recent festive demand and new product launches like the Himalayan 440 are primarily driving volume in the mid-capacity segment, while premium motorcycle demand faced headwinds in September.
Historical Stock Returns for Eicher Motors
| 1 Day | 5 Days | 1 Month | 6 Months | 1 Year | 5 Years |
|---|---|---|---|---|---|
| -2.20% | -6.39% | -13.23% | +6.17% | -0.19% | +150.61% |
How will the 26% decline in above-350cc sales impact Royal Enfield's average selling price and margin trajectory in the upcoming quarters?
What specific supply chain constraints are limiting Himalayan 440 deliveries despite being fully booked for six months?
Can Eicher Motors reverse the 5% year-to-date export decline through its new Flying Flea C6 launches in key European markets?
19
Access 50+ Readymade Screeners 
Use 200+ Custom Filters 
Get Full Market Insights 
