Divyashakti cuts production from Sep 29 amid tariff and cost pressures
- Production reduced from September 29, 2026, due to cost pressures
- US tariff burden rises to approximately 41% on affected products
- Resin costs jump 72% from ₹100/kg to ₹172/kg
- Ocean freight rates surge from $1,300 to $9,000 per container

*this image is generated using AI for illustrative purposes only.
Divyashakti Granites announced a temporary reduction in production levels effective September 29, 2026. The decision stems from a sharp rise in raw material costs and a substantial increase in US import tariffs that have eroded export competitiveness.
The company cited an overall effective duty burden of approximately 41% on Indian-origin products entering the United States. This includes additional tariffs of 12.5% and 25%, along with a countervailing duty (CVD) of approximately 4%. These measures, implemented from September 1, 2026, have significantly increased the landed cost of exports, placing pressure on selling prices and margins.
Input cost escalation
Geopolitical tensions have driven crude oil prices from approximately $45 per barrel to $108 per barrel. This surge has directly impacted the cost of petroleum-based raw materials. Resin, a key input for the company, saw its price rise from approximately ₹100 per kg to ₹172 per kg, marking an increase of approximately 72%.
Logistics costs have also escalated sharply. Ocean freight rates increased from approximately $1,300 per container to as high as $9,000 per container. This has made exports considerably more expensive and contributed to delays in dispatches.
Cost structure impact
The following table details the specific cost drivers disclosed by the company:
| Metric | Previous Level | Current Level | Change |
|---|---|---|---|
| Crude Oil Price | $45/barrel | $108/barrel | +140% |
| Resin Price | ₹100/kg | ₹172/kg | +72% |
| Ocean Freight | $1,300/container | $9,000/container | +592% |
| Effective US Duty Burden | N/A | ~41% | New burden |
Note: Percentage changes are derived from the absolute figures provided in the source.
What the numbers show
The data reveals a severe margin compression scenario driven by simultaneous shocks in both demand-side pricing power and supply-side costs. While the company attempted to absorb some cost increases, the combination of a 72% rise in resin prices and a 41% effective tariff barrier creates a structural gap that is difficult to bridge through operational efficiency alone. The inability to pass on full costs to customers, explicitly stated by the management, indicates that the price elasticity of demand in the US market is insufficient to offset these external headwinds, necessitating the production cut to align output with viable demand levels.
Historical Stock Returns for Divyashakti Granites
| 1 Day | 5 Days | 1 Month | 6 Months | 1 Year | 5 Years |
|---|---|---|---|---|---|
| -1.11% | +6.39% | -1.97% | +27.78% | +13.21% | 0.0% |
Will Divyashakti Granites shift its export focus to alternative markets like the EU or Middle East to mitigate the impact of US tariffs?
How might sustained crude oil prices above $100/barrel affect the broader Indian stone processing sector's cost structures beyond just resin inputs?
Are there any ongoing negotiations or government interventions planned to address the 41% effective duty burden on Indian granite exports to the US?


































