The Delhi High Court has directed Kent RO Systems Limited to remove advertisements and social media content that allegedly defamed Urban Company within 15 days. The order, passed on August 12, 2026, addresses claims made by Kent RO regarding the safety of Urban Company’s water purifiers.

Kent RO had launched an advertising campaign featuring influencers, claiming that Urban Company’s offer of a two-year filter life and two-year service life for its Native M0, M1, M2, M1 Pro, and M2 Pro water purifiers was a "marketing gimmick." The advertisements further alleged that using these purifiers was "unsafe" and "risky" for consumers.

Court Proceedings and Outcome

Urban Company filed a defamation and disparagement suit in the Delhi High Court on August 11, 2026. During a detailed hearing on August 12, 2026, Kent RO stated it would withdraw the offending advertisements. The company also agreed not to run future promotional content making similar disparaging claims about water purifiers with two-year filter or no-servicing features.

The court mandated the removal of the content within 15 days of the hearing date. Although the order was passed on August 12, 2026, it was published on the court’s website on August 22, 2026.

Ongoing Legal Disputes

This development is part of broader legal friction between the two entities. Other matters remain sub-judice, including:

• A patent infringement suit filed by Kent RO against Urban Company.
• A counterclaim filed by Urban Company challenging Kent RO’s patent.
• A suit for tortious interference filed by Urban Company against Kent RO.

What the Numbers Show

The legal timeline indicates a rapid resolution to the immediate reputational risk. Urban Company filed the suit on August 11, 2026, and secured a court directive for ad removal by August 12, 2026. This one-day turnaround suggests strong initial judicial support for Urban Company’s position regarding the disparaging nature of the claims, potentially limiting prolonged brand damage from the specific advertising campaign in question.

Urban Company Limited has scheduled virtual one-on-one meetings with institutional investors and analysts later this month. The company will engage with Geojit Financial Services on August 24, 2026, and Think Investments on August 26, 2026.

Meeting Schedule

The interactions are part of the company's routine investor relations activities. Both sessions will be conducted virtually. The meeting with Geojit Financial Services was rescheduled at short notice.

Regulatory Disclosure

The disclosure was made pursuant to Regulation 30 of the SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015. The company stated that no unpublished price-sensitive information would be shared during these sessions. The schedule remains subject to change based on the availability of the analysts or the company.

Sonali Singh, Company Secretary and Compliance Officer, signed the communication dated August 21, 2026.