D.P. Abhushan opens new COCO showroom in Jodhpur
D.P. Abhushan Ltd is expanding its retail footprint with a new showroom in Jodhpur, Rajasthan, under the COCO model. The company-owned and operated store allows for direct management of staffing, inventory, and customer service. The facility is under construction and expected to open soon, enhancing regional accessibility.

*this image is generated using AI for illustrative purposes only.
D.P. Abhushan has announced the establishment of a new D.P. Jewellers showroom in Jodhpur, Rajasthan, operating under the Company-Owned and Company-Operated (COCO) model. The expansion aims to strengthen the company's retail presence and improve customer accessibility in Jodhpur and surrounding areas.
The new outlet is currently under construction and is expected to open for customers shortly, subject to the completion of ongoing works. Unlike franchise or partnership models, this COCO arrangement means D.P. Abhushan will manage all aspects of the showroom directly.
Operational Control
Under the COCO structure, the company retains full control over day-to-day operations. This includes:
- Staffing and human resource management
- Inventory procurement and management
- Customer service standards
- Daily operational oversight
This direct management approach aligns with the company's strategy to maintain consistent brand experience and service quality across its retail network.
The announcement was made pursuant to Regulation 30 of the SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015, read with Schedule III thereto. Santosh Kataria, Chairman and Managing Director of D.P. Abhushan Ltd, signed the disclosure dated August 17, 2026.
Historical Stock Returns for D P Abhushan
| 1 Day | 5 Days | 1 Month | 6 Months | 1 Year | 5 Years |
|---|---|---|---|---|---|
| -1.19% | -2.15% | +20.50% | +14.42% | -12.82% | +580.46% |
How does the capital expenditure for this new COCO showroom compare to the company's previous franchise expansions, and what is the projected payback period?
Will D.P. Abhushan prioritize COCO models over franchises for future expansions in Tier-2 cities like Jodhpur to ensure stricter quality control?
What is the expected impact of this direct-operated store on the company's gross margins and operating leverage in the upcoming fiscal quarters?


































