D P Abhushan Opens 3000 Sq Ft Showroom In Dhar To Expand Central India Footprint
D P Abhushan Limited opened a new 3000 sq ft retail showroom in Happy Villa Colony, Dhar, on March 29, 2026, as part of its Tier-II city expansion strategy. The showroom brings the company's total retail footprint to 12 locations across Central India, offering comprehensive jewellery collections including gold, silver, diamond, Kundan, and Polki varieties. The expansion aligns with the company's regular operational framework without requiring shareholder approval for capital expenditure.

*this image is generated using AI for illustrative purposes only.
D P Abhushan Limited has announced the inauguration of a new retail showroom in Dhar, Madhya Pradesh, marking another milestone in the company's expansion strategy. The showroom commenced operations on March 29, 2026, as disclosed under Regulation 30 of the SEBI Listing Obligations and Disclosure Requirements Regulations, 2015.
Showroom Specifications and Strategic Location
The new D P Jewellers showroom is strategically positioned in Happy Villa Colony, Dhar, offering enhanced accessibility to customers across the region. The facility represents a significant investment in the company's retail infrastructure.
| Parameter: | Details |
|---|---|
| Location: | Happy Villa Colony, Indore - Ahmedabad Highway, Dhar (M.P.)-454001 |
| Retail Area: | Approximately 3000 sq ft |
| Opening Date: | March 29, 2026 |
| Brand Name: | D P Jewellers |
| Total Showrooms: | 12 showrooms across Central India |
Comprehensive Product Portfolio
The Dhar showroom features an extensive collection designed to cater to the region's strong preference for classic and bridal jewellery. The retail outlet combines traditional craftsmanship with contemporary elegance, offering:
- Gold jewellery collections
- Silver jewellery varieties
- Diamond-studded pieces
- Kundan collections
- Polki varieties
- Wedding and bridal jewellery
- Traditional and trendy designs
- Chains, armlets, rings, pendants, and necklaces
Central India Expansion Strategy
This showroom opening aligns with D P Abhushan Limited's broader strategy to strengthen its retail presence across Tier-II cities in Central India. The expansion into Dhar brings the company's total retail footprint to 12 showrooms, spanning locations including Ratlam, Indore, Udaipur, Bhopal, Ujjain, Bhilwara, Kota, Banswara, Ajmer, Neemuch, and now Dhar.
According to Managing Director Santosh Kataria, "Dhar represents the true essence of India's jewellery culture where trust is built over generations and gold is valued as both emotion and security. Our expansion into Dhar is a natural extension of our journey to serve communities that value authenticity, tradition, and long-standing relationships."
Financial Impact and Operational Framework
The company has indicated that this expansion forms part of its regular operational framework and is not expected to have any material impact on the financials for the fiscal year. The showroom opening did not require capital expenditure approval from shareholders, demonstrating the company's disciplined approach to growth.
Company Heritage and Market Position
D P Abhushan Limited operates under the "D P Jewellers" brand and carries forward an 86-year legacy since 1940, now managed by the fourth generation of the founding family. The company went public in 2017 and has established itself as one of Central India's most trusted jewellery brands, with its registered office located in Ratlam, Madhya Pradesh.
Historical Stock Returns for D P Abhushan
| 1 Day | 5 Days | 1 Month | 6 Months | 1 Year | 5 Years |
|---|---|---|---|---|---|
| -0.14% | +0.58% | -15.35% | -29.53% | -28.45% | +728.81% |
How many additional showrooms does D P Abhushan plan to open in Central India over the next 2-3 years?
Will the company consider expanding beyond Central India into other regional markets given its successful Tier-II city strategy?
What impact might the growing lab-grown diamond market have on D P Abhushan's traditional gold and diamond jewelry focus?


































