Crompton Greaves Consumer Electricals Ltd introduced three new initiatives on October 12, 2026, including the InstaNourish Pro multi-purpose kettle priced at ₹2,700, an AI-powered Durga Puja digital film, and the INTELLISENSE SmartPro wireless water level controller.

The company disclosed these product launches and marketing campaigns under Regulation 30 of the SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015. The announcements highlight Crompton’s strategy to expand its small kitchen appliance portfolio and leverage artificial intelligence for consumer engagement in traditionally functional categories like pumps.

InstaNourish Pro multi-purpose kettle

The InstaNourish Pro is a 1.2-litre appliance designed to combine searing, steaming, and boiling capabilities in a single compact unit. It targets consumers in smaller living spaces or hostels where access to conventional cooking appliances may be limited. The kettle features a 600W heating element, a stainless steel steamer basket, and a cool-touch body to enhance safety. Additional features include dry boil protection with auto shut-off, a wide mouth for easy cleaning, and an LED operation indicator. The product comes with a one-year warranty and is available across authorized retail outlets and e-commerce platforms.

AI-powered Durga Puja campaign

Crompton Pumps released an AI-generated digital film titled "Paani ka Saathi" to celebrate Durga Puja preparations. This marks the brand’s fourth film utilizing AI technology in its festive campaigns. The narrative integrates Crompton’s comprehensive pumping ecosystem, ranging from residential and agricultural pumps to smart connected control panels, into traditional rituals such as alpana creation and bhog preparation. The campaign aims to transform the perception of pumps from purely functional hardware to intelligent, lifestyle-enhancing solutions.

INTELLISENSE SmartPro water controller

The INTELLISENSE SmartPro is a wireless water level controller that integrates control panel functionality with automated pump operation. It utilizes LoRa technology to enable communication between the main controller and overhead tank sensors up to the seventh floor without inter-floor wiring. Key specifications include:

The device allows remote monitoring of water levels, scheduling of pump operations, and fault alerts via smartphone. It includes protection against voltage fluctuations, overload, and dry-run conditions.

Strategic focus on smart ecosystems

The simultaneous launch of kitchen appliances and smart water management solutions reflects Crompton’s effort to deepen its presence in the consumer durables market. By bundling hardware with app-based connectivity and AI-driven marketing, the company seeks to differentiate itself in low-involvement categories. The move aligns with its broader sustainability goals, having recently received GreenPro certification for B2B lighting solutions and expanded into solar rooftop systems.

Crompton Greaves Consumer Electricals Limited received an order from the Additional Commissioner (Appeals), Chandigarh, confirming a State Goods and Services Tax (SGST) demand of ₹1.59 crore for FY21.

The order was received on September 30, 2026. It upholds the previous assessment by the Assistant Commissioner, Baddi, Himachal Pradesh, regarding excess Input Tax Credit claims and reversals on exempted supplies.

Breakdown of the Demand

The total confirmed liability comprises tax, interest, and penalty components as detailed below:

Company Response and Impact

The company stated that the alleged violation involved claiming excess Input Tax Credit in Form GSTR-3B compared to Form GSTR-2A and reversing ITC on exempted supplies where expenses were considered common in nature.

Crompton Greaves Consumer Electricals indicated it plans to appeal against this order under Section 112 of the SGST Act, 2017. Based on the merits of the case and legal advice, the company reasonably expects a favourable outcome from the appellate authorities.

Regarding the financial implication, the company clarified that there is no material impact on its financials, operations, or other activities despite the confirmed demand.