City Pulse Multiventures Ltd has entered into a film promotion and digital advertising agreement with Sunshine Pictures Limited. The company will receive an upfront payment of ₹9 crore plus GST upon execution of the contract.

The agreement, executed on September 13, 2026, is effective from August 22, 2026. It mandates City Pulse to promote Sunshine Pictures’ audio-visual content across its digital and connected platforms.

Deal Structure and Compensation

The compensation model combines a fixed upfront fee with variable performance-based earnings. City Pulse is entitled to the ₹9 crore payment immediately against an invoice raised at execution.

Subsequent revenue depends on user engagement metrics. The company will be compensated on a user-view basis, calculated by multiplying qualifying views by the applicable rate per view specified in individual campaign orders.

Content Scope and Duration

The agreement covers the display of trailers, teasers, songs, promotional videos, and other audio-visual content. Specific assets include 39 music videos and three digital shows: Bawra Mann (12 episodes), Ankahee (30 episodes), and Bada Jurm Choti Kahani (1 episode).

The initial term lasts one year from the effective date. It automatically renews for successive one-year periods unless either party provides at least 30 days’ written notice of non-renewal. The billing period concludes on March 31, 2027.

Regulatory Disclosures

City Pulse disclosed the transaction under Regulation 30 of the SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015. The company stated that Sunshine Pictures is not a related party and that the transaction was undertaken on an arm’s length basis.

The agreement does not result in any change in management or control of City Pulse. No shares were issued or transferred as part of this arrangement.

City Pulse Multiventures has appointed Chetan Bohra as Company Secretary and Compliance Officer. The designation takes effect on September 8, 2026, following approval by the Board of Directors.

The appointment was recommended by the Nomination and Remuneration Committee during a board meeting held on September 8, 2026. Mr. Bohra joins as Key Managerial Personnel (KMP) to oversee corporate governance and regulatory compliance functions.

Appointment Details

Mr. Bohra brings over seven years of experience in corporate secretarial, governance, and legal compliance. He holds a Bachelor degree in Commerce and is a qualified Company Secretary with Membership A58515.

His profile highlights expertise in managing end-to-end compliances under the Companies Act, ROC/MCA, SEBI, and Stock Exchange frameworks. He has demonstrated proficiency in stakeholder management and working with senior management, auditors, and regulators.

Regulatory Disclosures

The company disclosed the change in KMP pursuant to Regulation 30 read with Schedule III Part A Para A(7) of the SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015. The disclosure also aligns with SEBI Circular No. SEBI/HO/CFD/PoD2/CIR/P/0155 dated November 11, 2024.

Key details regarding the appointment include:

The company updated its list of persons authorized under the Policy for Determination and Disclosure of Material Events. Alongside Mr. Bohra, Arpit Rajnikant Mehta serves as Managing Director and Rajalben Arpit Mehta as Chief Finance Officer.