Cellecor Gadgets Limited has announced a significant expansion of its product portfolio with the introduction of multiple new product categories in the consumer electronics and home appliances segments. The launches are scheduled to take place between July 2026 and August 2026, targeting the domestic market. This strategic initiative is designed to reinforce the company's vision of becoming a comprehensive destination for modern Indian households by addressing evolving consumer needs through a wider range of affordable and technology-driven products.

The company is introducing new products across several categories, including Fire TVs, Steam Irons, and Choppers. Additionally, Cellecor Gadgets is expanding its existing lineup with new models of Semi-Automatic and Fully Automatic Washing Machines, Soundbars, Party Speakers, and Mixer Grinders. The company has also recently entered new categories such as Ceiling Fans (Induction and BLDC), Tower Fans, and Direct Cool Refrigerators.

Product Launch Details

The following table outlines the specific product categories and the timeline for the upcoming launches:

Ravi Agarwal, Managing Director of Cellecor Gadgets Limited, stated that the expansion into new product categories is a natural progression of the company's journey to serve a wider range of everyday needs. He emphasized the goal of building a comprehensive ecosystem of products that combines innovation, reliability, and value while remaining committed to the aspirations of modern Indian consumers.

The company operates through an extensive network of over 1 lakh retail touchpoints, 1,800+ distributors, and 9 exclusive brand stores, alongside leading e-commerce platforms. This robust distribution network is expected to support the rapid scaling of new product categories and ensure nationwide availability.

Cellecor Gadgets Limited has strengthened its leadership team by promoting Amir Sohail to Vice President – Business Head and appointing Jubin Rawal as Chief Marketing Officer. The company announced these strategic updates on June 08, 2026, to reinforce its commitment to growth, product innovation, and brand excellence in the consumer electronics sector.

Amir Sohail, previously Head of Product, has been with the company for two years. With 18 years of experience in category management, strategic sourcing, and supply chain optimization, he will now spearhead end-to-end business operations. His new role focuses on driving product innovation and sustainable growth across domestic and international markets.

Jubin Rawal joins the company with over 18 years of marketing expertise. Holding a Master's in Mass Communication and an MBA in Marketing, she has led campaigns for brands such as LG Electronics, Havells, and Hindustan Coca-Cola Beverages. As Chief Marketing Officer, she will drive the company's marketing vision, focusing on 360° brand strategies and digital transformation.

Leadership Profiles

A spokesperson from Cellecor Gadgets stated that these updates reflect the company's commitment to nurturing top talent and strengthening strategic capabilities. The management emphasized that the new appointments will play a pivotal role in driving the company's growth, innovation, and market impact.

Cellecor Gadgets Limited offers a diverse range of products, including Smart TVs, mobile phones, and home appliances. The company's securities are listed on the NSE EMERGE platform.