Can-Am, the iconic off-road brand of BRP Inc. (TSX: DOO) (NASDAQ: DOO), has unveiled its 2027 lineup of side-by-side vehicles (SSV) and all-terrain vehicles (ATV). Announced on August 18, 2026, from Valcourt, Quebec, the model year refresh focuses on refinement, value, and technological integration across its Defender, Maverick, and Outlander families.

Defender Lineup Updates

The 2027 Defender lineup introduces the new Defender XU model, designed to enhance workhorse capabilities with factory-installed accessories. These include the Headache Rack, Low Bed Wall Extender, LinQ Tool Holders, and Trailer Hitch Ball Mount. The XU configuration is available across base to Lonestar packages, excluding the mud specialist X mr variant.

Additionally, the Defender HD10 receives a ground-up redesign, featuring a new best-in-class 80-horsepower Rotax triple-cylinder engine. This powertrain upgrade is accompanied by an updated chassis, suspension design, and premium interior comfort features.

Inside the cabin, the second-generation Defender offers a new 5-inch color gauge display. Higher-trim Limited, X mr, and Lonestar models feature a refined 10.25-inch wireless touch display with embedded navigation powered by BRP GO!, AM/FM radio, and digital audio capabilities. The wireless system supports remote software updates via Wi-Fi or hotspot connections.

Maverick Performance Enhancements

All 2027 Can-Am Maverick R models are equipped with the second-generation Rotax dual-clutch transmission. Initially debuted in the Maverick R X rc and Maverick R MAX, this transmission now includes an extra low gear for optimal power delivery in low-speed terrain and reinforced components to support additional torque.

Standard upgrades across all 2027 Maverick R and Maverick X3 models include integrated window nets for protection and stiffer steel braided front and rear brake lines for improved braking performance. Maverick X3 models also receive door fillers for better cabin sealing, while RS and DS iterations feature a full roof. Double bonded bushings are added to the front suspension to reduce maintenance needs.

The Maverick Trail and Maverick Sport lineups now offer the trail-ready X package. This specialized package includes LED lighting, full doors, a roof, and enhanced suspension components for the Maverick Sport, aiming to provide increased value for trail riders.

Outlander Connectivity and Configuration

The Outlander family expands with a new MAX configuration for the Outlander X mr models, targeting mud enthusiasts. The Outlander Pro lineup receives factory-installed accessories such as hand guards, fender flares, footwell protectors, and a trailer hitch mount to improve practicality on trails and jobsites.

Connectivity options have been broadened for high-horsepower Outlander XT and Backcountry models, which are now available with a 10.25-inch touch display. This infotainment system features built-in GPS for offline mapping, group ride features, and convenient on-the-fly ride settings adjustments.

What the Numbers Show

The strategic shift toward factory-installed accessories across the Defender XU and Outlander Pro models indicates a focus on increasing initial vehicle value and reducing aftermarket dependency. By bundling high-utility items like hitch mounts and storage racks directly into the manufacturing process, Can-Am aims to streamline the customer experience and potentially capture higher average selling prices through integrated value propositions rather than standalone accessory sales.

BRP Inc. (TSX: DOO) (NASDAQ: DOO) subsidiary Can-Am unveiled two new concept side-by-side vehicles (SSV) on August 18, 2026, signaling a strategic push to redefine off-road performance and design. The Defender Prerunner and Maverick R XRay are not intended for production but serve as design studies to engage the customer community and showcase the brand’s innovative capabilities.

Alongside the reveal, Can-Am announced a commitment to release major off-road product news every six months for the next four years. This cadence aims to support the company’s goal of becoming the number one brand in the off-road segment and the preferred original equipment manufacturer (OEM) for global dealers.

What the Numbers Show

The strategic focus is heavily weighted toward the off-road division, which operates under the Can-Am brand. BRP reported annual sales of CA$8.4 billion from over 110 countries as of January 31, 2026, with a workforce of close to 17,000 employees. The commitment to semi-annual product launches indicates a deliberate effort to accelerate product cycle velocity in the SSV category, where competition is intensifying.

Concept Vehicle Details

The two concept vehicles target distinct segments within the off-road community:

• Can-Am Defender Prerunner: Designed as a remote race support vehicle, this 6x6 configuration features aggressive 35-inch tires, a trophy-truck-inspired LinQ bed for storage, and premium Sparco seats. It draws inspiration from high-stakes races like King of the Hammers, focusing on utility and durability in demanding terrain.
• Can-Am Maverick R XRay: Inspired by Glamis riding culture, this vehicle features an industry-first exoskeleton structure with custom lighting integration. Built on the Maverick R platform with a 2-wheel drive configuration, it includes paddle tires for sand performance and programmable lighting patterns for aesthetic appeal.

Strategic Context

Sandy Scullion, President of Powersports at BRP, stated that the efforts are focused on delivering industry-leading products to partner dealers globally. Alain Massicotte, SSV Director of Design and Innovation at BRP, noted that the concepts aim to reimagine iconic nameplates both practically and aesthetically.

BRP cautioned that forward-looking statements regarding future product releases and market position involve risks and uncertainties, including global economic conditions. The company’s portfolio includes Ski-Doo, Sea-Doo, Rotax, and Quintrex brands, complementing its off-road operations.