ABFRL gains full control of Urbano brand owner Imperial Online
- ABFRL subsidiary acquires remaining 15.62% stake in Imperial Online Services
- Ownership rises to 100%, making Urbano brand owner a wholly owned subsidiary
- Deal executed via cash consideration per July 2022 shareholders' agreement
- Imperial reported FY26 turnover of ₹119.38 crore

*this image is generated using AI for illustrative purposes only.
Aditya Birla Fashion & Retail has consolidated its ownership of the Urbano fashion brand through a full acquisition of its digital operations arm.
The company’s wholly owned subsidiary, Aditya Birla Digital Fashion Ventures Limited (ABDFVL), acquired the remaining 15.62% equity stake in Imperial Online Services Private Limited on September 17, 2026. The transaction increases ABDFVL’s holding from 84.38% to 100%, making Imperial a step-down wholly owned subsidiary of Aditya Birla Fashion & Retail Limited.
Transaction Details
The acquisition was executed via cash consideration in accordance with the Share Subscription and Shareholders’ Agreement dated July 11, 2022. The deal fulfills pre-defined milestones for stake increase through secondary transactions.
Imperial Online Services, incorporated in 2012, is engaged in the manufacturing, marketing, and distribution of fashion apparel under the brand ‘Urbano’ across online and offline channels. The target entity reported a turnover of ₹119.38 crore for FY26.
| Metric | Details |
|---|---|
| Target Entity | Imperial Online Services Private Limited |
| Stake Acquired | 15.62% |
| New Holding | 100% |
| Consideration | Cash |
| Regulatory Approvals | None required |
What the Numbers Show
Imperial Online Services demonstrated consistent revenue growth over the past three fiscal years. Turnover rose from ₹66.78 crore in FY24 to ₹77.93 crore in FY25, before reaching ₹119.38 crore in FY26. This trajectory indicates accelerating top-line performance ahead of the full consolidation by the parent group.
The transaction does not fall under related party transactions, and no promoter or group companies hold an interest in the acquired entity beyond the corporate structure. The paid-up equity share capital of Imperial stands at ₹1,29,66,890 as on the date of acquisition.
Historical Stock Returns for Aditya Birla Fashion & Retail
| 1 Day | 5 Days | 1 Month | 6 Months | 1 Year | 5 Years |
|---|---|---|---|---|---|
| -2.71% | -6.28% | -18.42% | -24.71% | -49.35% | -53.99% |
How will the full consolidation of Urbano's digital operations impact Aditya Birla Fashion & Retail's overall EBITDA margins in the upcoming fiscal quarters?
What specific synergies or cost-saving measures does ABDFVL plan to implement now that Imperial Online Services is a wholly owned subsidiary?
Will Aditya Birla Fashion & Retail accelerate its digital transformation strategy for other portfolio brands following this successful consolidation of Urbano?


































