Sea-Doo, an iconic brand of BRP Inc. (TSX: DOO) (NASDAQ: DOO), has announced a one-year partnership with Senna Brand to launch the RXP-X Senna 350, a limited-edition personal watercraft honoring the legacy of three-time Formula 1 world champion Ayrton Senna. The collaboration marks a strategic entry into high-end lifestyle collaborations for the powersports manufacturer, leveraging the global recognition of the Senna name to enhance brand equity in the premium segment.

The partnership results in a strictly capped production run of 1,991 units available worldwide, a figure chosen to commemorate the year of Senna’s third world title. Pre-orders for the exclusive craft are now open. This limited availability underscores the product’s positioning as a collector’s item rather than a mass-market volume driver, aligning with the brand’s strategy to offer high-margin, low-volume prestige products.

Product Specifications and Performance

The RXP-X Senna 350 serves as the flagship model for this collaboration, built on Sea-Doo’s top-of-the-line RXP-X platform. The unit debuts Sea-Doo’s all-new Rotax 1630 ACE engine, described as the company’s most powerful personal watercraft engine from the factory.

James Heintz, Director of Global Product Strategy at Sea-Doo & Vehicle Connectivity at BRP, stated that the RXP-X platform was selected for its performance, which blends with Senna’s champion legacy. He noted that the partnership elevates the standard of the RXP-X, describing the watercraft as a tribute to courage and instinct.

Design and Branding Elements

The watercraft features exclusive Ayrton Senna-inspired branding designed to mirror his original racing helmet through a highly exclusive coloration process. Key design elements include:

• Integrated Signature & Championships: Laser-integrated signature alongside recognition of three world championship victories.
• Inspirational Quotes: Inscriptions of "Seek your truth" and "Born to win" around the unit.
• Numbered Tribute Plate: A plate bearing the number 1991, paying homage to Senna’s final World Championship.
• Accessories: A coordinating passenger seat and a custom Senna-branded protective cover.

Bruno Senna, nephew of Ayrton Senna and Ambassador of Senna Brand, emphasized that the partnership translates Ayrton’s values into relevant experiences. He highlighted that Sea-Doo combined performance with passion to inspire a new generation on the water.

Corporate Context

BRP Inc., headquartered in Quebec, Canada, reported annual sales of CA$8.4 billion from over 110 countries as of January 31, 2026. The company employs close to 17,000 people and operates a portfolio including Ski-Doo, Lynx, Sea-Doo, Can-Am, Quintrex, and Rotax.

Senna Brand, founded in 1990, spans more than 60 partners with a direct presence in over 70 countries. Brand royalties from such collaborations help fund Instituto Ayrton Senna, supporting public education in Brazil for over 30 years.

BRP Inc. inaugurated its largest global distribution and logistics center in Saint-Philippe, Quebec, on July 6, 2026. This facility centralizes the distribution of parts, accessories, and apparel (PA&A) to over 2,050 dealers worldwide, reaching riders in 110 countries. The center consolidates shipping activities for all BRP brands, including Ski-Doo, Lynx, Sea-Doo, Can-Am, LinQ, XPS, and Rotax, and serves as a main hub for its global network of 16 other distribution centers.

The new center strengthens BRP's ability to support growth and optimize global logistics operations. With a total area exceeding 950,000 square feet, the facility is one of the largest distribution hubs in Quebec. It has the capacity to process more than 2.5 million orders per year, enhancing service quality, speed, and precision for dealers and customers.

Key Features of the Saint-Philippe Center

BRP selected Saint-Philippe for its experienced workforce and strategic location near key markets such as Quebec, Ontario, the Great Lakes region, and the United States. The facility replaces previous operations in Saint-Jean-sur-Richelieu, centralizing activities that were previously spread across five facilities.

Community Commitment

To mark the inauguration, BRP announced a donation of $75,000 over two years to the Moussaillons-et-de-la-Traversée Elementary School in Saint-Philippe. The funds will support a schoolyard renovation project aimed at enhancing the well-being and development of youth in the community.

Financial Performance of PA&A Segment

The PA&A category generates annual revenue exceeding 1 billion Canadian dollars and is a strategic lever for BRP. Fiscal 2026 was a record-breaking year for the segment, with revenue rising by nearly 10%. Sales in this category have more than doubled over the past ten years. The segment employs approximately 800 people globally, including about 100 dedicated to product development in Quebec.