Consolidated Business Services (CBS) has selected the AI-native Calix One platform and Calix Agent Workforce Cloud to extend and accelerate its differentiated experiences strategy for eight rural broadband cooperatives across Oregon. By leveraging secure agentic capabilities, CBS aims to make its member cooperatives more competitive, lower costs, and scale the impact of marketing, support, and operations teams. This investment is designed to grow individual brands and increase value for local communities across residential, business, and multi-dwelling unit (MDU) properties.
The eight member cooperatives supported by CBS include DirectLink, Stayton Cooperative Telephone Company, Gervais Telephone Company, Scio Mutual Telephone Association (SMTA), Beaver Creek Cooperative Telephone Company, Clear Creek Communications, Pioneer Connect, and St. Paul Cooperative Telephone Association. CBS has a 10-year record of driving business outcomes with the Calix platform. Notable achievements include DirectLink exceeding SmartBiz business subscriber adoption expectations by 64 percent and SMTA enhancing service quality by launching Calix GigaSpire appliances to streamline delivery of Wi-Fi 6E experiences.
Strategic Implementation
CBS members will utilize the Calix One platform across marketing, support, and operations teams to achieve specific operational goals. The implementation focuses on scaling subscriber acquisition, reducing churn through proactive support, and lowering costs via agentic operations. Additionally, members can access SmartMDU to simplify the delivery and management of broadband services across MDU properties, enabling cooperatives to extend connected experiences into new environments.
Operational Benefits
The adoption of Calix One is expected to deliver several key benefits to the member cooperatives:
| Operational Area |
Strategic Benefit |
| Marketing |
Scale subscriber acquisition and retention with agentic capabilities that personalize engagement and deliver targeted campaigns using real-time insights. |
| Support |
Reduce churn by correlating network conditions and subscriber data to identify potential disruptions before they become support calls. |
| Operations |
Lower costs and improve employee quality of life by automating manual tasks and optimizing network performance through agentic workflows. |
Paul Hauer, president and chief executive officer at CBS and DirectLink, emphasized the transformative potential of the partnership. "Throughout our partnership with Calix, particularly over the past five years, we’ve worked to help rural cooperatives build and share expertise," Hauer said. "As AI delivers an unprecedented opportunity for transformation across our industry, the Calix One platform, agentic workflows, and collaborative agents will only accelerate how our members deliver secure, connected experiences that outperform larger competitors."
September Danforth, director of marketing at CBS, highlighted the collective benefits for members. "Marketing agents will help us connect with members in ways that simply weren’t possible before—from hyper-personalized communications to more relevant and timely campaigns that strengthen engagement and loyalty," Danforth said.
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