GVT selects AI-native Calix One to build on 8% ARPU gains
Garden Valley Technologies is extending its investment in the AI-native Calix One platform and Calix Agent Workforce Cloud to enhance campaign planning and audience segmentation. This decision follows a nearly 8 percent lift in ARPU and 62 percent take rates achieved through SmartLife experiences. The company also reported an 8X increase in "Connected Home" adoption and a 5X rise in SmartBiz adoption.

*this image is generated using AI for illustrative purposes only.
Garden Valley Technologies (GVT) is extending its investment in the AI-native Calix One platform and Calix Agent Workforce Cloud to accelerate campaign planning and audience segmentation. This strategic move builds on the member-owned cooperative’s 18+ years of partnership with Calix, aiming to scale subscriber experiences across residential and business markets. By leveraging secure agentic workflows, GVT seeks to further transform its go-to-market strategy following significant operational gains.
The provider has achieved a nearly 8 percent lift in average revenue per user (ARPU) over the past year and driven take rates of 62 percent through differentiated SmartLife experiences and the Calix Success organization. Specific operational highlights include an 8X increase in the adoption of the "Connected Home" package and a 5X increase in SmartBiz adoption among local small businesses in under two years. GVT continues to deliver free public Wi-Fi across 13 locations.
Heidi Haaven, chief marketing officer at Garden Valley Technologies, stated that the company saw an opportunity to build on its momentum as it grew ARPU and take rates. She emphasized that with the power of the Calix One platform and engagement with Calix Success, GVT aligned its teams, offers, and execution around subscriber-valued experiences while streamlining targeted campaign delivery. The company looks forward to deploying marketing agents to further accelerate audience segmentation and targeting.
Jonathan Lindsell, chief customer officer at Calix, noted that GVT demonstrates how service providers can execute go-to-market transformation faster by connecting data and teams to deliver consistent, measurable outcomes. He added that leveraging the Calix One platform with support from Calix Success has established a scalable, repeatable approach, positioning GVT to capitalize on agentic AI opportunities.
Key Metrics
| Metric | Value |
|---|---|
| ARPU Lift | Nearly 8% |
| SmartHome Take Rates | 62% |
| Connected Home Adoption Increase | 8X |
| SmartBiz Adoption Increase | 5X |
| Platform | Calix One |
How will the deployment of marketing agents specifically alter the speed and precision of GVT's future campaign launches?
Can the operational gains and ARPU growth achieved by GVT be sustained as the company scales into new geographic markets?
What competitive advantages might GVT gain by integrating agentic AI workflows compared to regional providers relying on traditional marketing methods?



























