Bilibili repurchases shares worth $100.1 million in six months
Bilibili Inc. executed share repurchases totaling 4.8 million securities for $100.1 million during the six months ended June 30, 2026, as part of its $300 million 2026 Share Repurchase Program. As of June 30, 2026, the company had spent $31.3 million to repurchase 1.9 million securities. The program, funded by existing cash, allows for flexibility in execution methods and aims to return capital to shareholders.

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Bilibili Inc. has repurchased 4.8 million of its listed securities for a total cost of approximately $100.1 million for the six months ended June 30, 2026. This activity is part of the company's 2026 Share Repurchase Program, a two-year initiative adopted in June 2026 to buy back up to $300 million of its Class Z ordinary shares and/or American Depositary Shares (ADSs). The program aims to enhance shareholder value by reducing the number of outstanding shares, utilizing the company's existing cash balance to fund the repurchases without compromising operational liquidity.
As of June 30, 2026, the company had repurchased a total of 1.9 million listed securities for approximately $31.3 million pursuant to the 2026 Share Repurchase Program. The board of directors retains the authority to adjust the program's terms and size, with repurchases executed through methods such as open market transactions, privately negotiated deals, block trades, or Rule 10b5-1 trading plans, subject to market conditions and regulatory compliance.
Bilibili Inc. is an iconic brand and a leading video community for young generations in China. The company offers a wide array of video-based content with "All the Videos You Like" as its value proposition. Bilibili pioneered the "bullet chatting" feature, a live comment function that has transformed users’ viewing experience, establishing the platform as a welcoming home for diverse interests and a frontier for promoting Chinese culture globally.
| Program Detail | Specification |
|---|---|
| Total Authorization Amount | $300 million |
| Security Types | Class Z ordinary shares and/or ADSs |
| Program Duration | 24 months |
| Funding Source | Existing cash balance |
| Total Securities Repurchased (Six months ended June 30, 2026) | 4.8 million |
| Total Cost (Six months ended June 30, 2026) | $100.1 million |
| Total Securities Repurchased (As of June 30, 2026) | 1.9 million |
| Total Cost (As of June 30, 2026) | $31.3 million |
How will Bilibili balance remaining share repurchases with potential investments in content and technology to sustain growth?
What impact will the reduction in outstanding shares have on Bilibili's earnings per share and investor sentiment?
Could the board consider expanding the repurchase program if market conditions remain favorable?

























