Aurum PropTech to acquire Housing.com owner Locon for ₹458 crore

1 min read     Updated on 17 Jul 2026, 11:33 AM
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Reviewed by
Jubin VScanX News Team
AI Summary

Aurum PropTech approved the acquisition of 100% of Locon Solutions Private Limited, the owner of Housing.com, for ₹458 crore. The deal involves a share swap issuing 1,97,93,309 equity shares to REA India at ₹231.42 per share, increasing its stake to 24.90%. The transaction, expected to close by September 30, 2026, aims to integrate marketplace and transaction platforms.

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Aurum PropTech has approved the acquisition of 100% of the paid-up share capital of Locon Solutions Private Limited, the owner of Housing.com, from REA India Pte Limited for ₹458 crore. The transaction, structured as a share swap, aims to unite the marketplace and transactions into one integrated platform. This strategic move is expected to be completed before September 30, 2026, subject to shareholder and regulatory approvals.

Deal Structure

The Board of Directors approved the issuance of 1,97,93,309 fully paid-up equity shares to REA India at a price of ₹231.42 per share. This preferential allotment will discharge the purchase consideration for the acquisition. Additionally, the board approved the issuance of 51,00,000 fully convertible warrants to Aurum RealEstate Developers Limited, the promoter, at ₹231.42 per warrant.

Financials of Target Entity

Locon Solutions Private Limited reported a turnover of ₹687.46 crore for the financial year 2024-25, based on audited financial statements. The entity operates as a leading real estate marketplace providing property listing services, digital marketing, and lead generation services.

Financial Year Turnover (₹ Crore) Status
2023-24 447.49 Audited
2024-25 687.46 Audited
2025-26 309.93 Unaudited

Shareholding Pattern

Post-allotment, REA India’s shareholding in Aurum PropTech will increase to 24.90% from the existing 5.54%. The company will also alter its Articles of Association to incorporate tag-along rights for REA India. An Extraordinary General Meeting (EGM) is scheduled for August 14, 2026, to seek shareholder approval for these transactions.

Historical Stock Returns for Aurum PropTech

1 Day5 Days1 Month6 Months1 Year5 Years
-0.21%-4.92%+9.41%+25.68%+5.53%+247.16%

How will the integration of Housing.com’s marketplace with Aurum’s transaction platform impact the company's competitive positioning against other real estate portals?

What is the strategic rationale behind REA India increasing its stake to nearly 25%, and how might this influence future governance decisions?

Given the significant revenue growth in FY25, what are the projected synergies and cost savings expected from this acquisition?

Aurum PropTech acquires Housing.com to build AI native platform

1 min read     Updated on 16 Jul 2026, 12:15 PM
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Reviewed by
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AI Summary

Aurum PropTech Limited acquired 100% of Housing.com via an all-equity share swap, issuing 1,97,93,309 shares. REA India's stake in Aurum PropTech rose to 24.9% post-transaction. The merger aims to build an AI-native real estate operating system.

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Aurum PropTech Limited has acquired 100% of Housing.com in an all-equity transaction to create an integrated real estate platform. The company issued 1,97,93,309 equity shares, representing approximately 20.5% of the enlarged share capital, to complete the acquisition. Following the transaction, REA India's total shareholding in Aurum PropTech will increase to 24.9%.

The strategic combination brings together Housing.com, a real estate marketplace with 58 Mn+ average monthly traffic and 12 Mn+ monthly active users, and Aurum PropTech's tech-enabled ecosystem. The integration aims to establish a single AI and data architecture as the operating layer for the entire ecosystem, connecting consumer demand, developer inventory, brokerage activity, rentals, and transactions.

Transaction Details

The acquisition was executed through a binding Share Acquisition Agreement. The all-equity transaction aligns the interests of REA Group, a global PropTech leader, and Aurum PropTech, with REA India Pte becoming a substantial shareholder.

Metric Details
Acquisition Stake 100% of Housing.com
Equity Shares Issued 1,97,93,309
Percentage of Enlarged Capital ~20.5%
REA India Post-Deal Shareholding 24.9%

Strategic Rationale

Ashish Deora, Founder & CEO of Aurum Ventures, stated that bringing the marketplace and transactions together on one platform will create compounding synergies. He emphasized that the data flywheel from the combined platforms will make the ecosystem smarter, setting a new benchmark for real estate discovery, transactions, and service in India.

Cameron McIntyre, REA Group CEO, expressed confidence in Aurum's capability and local market knowledge to operate the India business effectively. He acknowledged the contribution of the REA India team and committed to supporting them through the transition process.

Historical Stock Returns for Aurum PropTech

1 Day5 Days1 Month6 Months1 Year5 Years
-0.21%-4.92%+9.41%+25.68%+5.53%+247.16%

How will the integration of Housing.com's marketplace with Aurum's transaction capabilities impact the competitive landscape of the Indian real estate sector?

What specific AI and data-driven innovations can be expected from the unified platform to enhance user experience and operational efficiency?

How will the increased shareholding by REA Group influence Aurum PropTech's strategic decisions and future expansion plans?

More News on Aurum PropTech

1 Year Returns:+5.53%