Aurum PropTech Limited has acquired 100% of Housing.com in an all-equity transaction to create an integrated real estate platform. The company issued 1,97,93,309 equity shares, representing approximately 20.5% of the enlarged share capital, to complete the acquisition. Following the transaction, REA India's total shareholding in Aurum PropTech will increase to 24.9%.

The strategic combination brings together Housing.com, a real estate marketplace with 58 Mn+ average monthly traffic and 12 Mn+ monthly active users, and Aurum PropTech's tech-enabled ecosystem. The integration aims to establish a single AI and data architecture as the operating layer for the entire ecosystem, connecting consumer demand, developer inventory, brokerage activity, rentals, and transactions.

Transaction Details

The acquisition was executed through a binding Share Acquisition Agreement. The all-equity transaction aligns the interests of REA Group, a global PropTech leader, and Aurum PropTech, with REA India Pte becoming a substantial shareholder.

Strategic Rationale

Ashish Deora, Founder & CEO of Aurum Ventures, stated that bringing the marketplace and transactions together on one platform will create compounding synergies. He emphasized that the data flywheel from the combined platforms will make the ecosystem smarter, setting a new benchmark for real estate discovery, transactions, and service in India.

Cameron McIntyre, REA Group CEO, expressed confidence in Aurum's capability and local market knowledge to operate the India business effectively. He acknowledged the contribution of the REA India team and committed to supporting them through the transition process.

Aurum Proptech has scheduled a meeting of its Board of Directors for Thursday, July 16, 2026, to consider a proposal for raising capital. The board will evaluate the issuance of equity shares or other eligible securities through permissible modes, including private placement, qualified institutions placement, or preferential issue. The fundraising initiative is subject to required regulatory and statutory approvals as well as shareholder consent.

The company disclosed this information in a filing submitted to the stock exchanges on July 13, 2026. The notification was made pursuant to Regulation 29 of the SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015.

To facilitate the fundraising proposal, the Board will also consider convening an Extraordinary General Meeting or conducting a postal ballot. This process is intended to secure the approval of the shareholders regarding the capital raise and any necessary amendments to the company's constitutional documents.

The proposed fundraising will involve the issuance of securities through a combination of methods as permitted under applicable laws. The specific quantum of funds and the final pricing details were not disclosed in the regulatory filing.

The meeting agenda highlights the company's intent to leverage various capital-raising instruments to bolster its financial resources. The outcome of the board meeting and the subsequent shareholder approval process will determine the final structure and timing of the issue.