Aurum PropTech acquires Housing.com to build AI native platform
Aurum PropTech Limited acquired 100% of Housing.com via an all-equity share swap, issuing 1,97,93,309 shares. REA India's stake in Aurum PropTech rose to 24.9% post-transaction. The merger aims to build an AI-native real estate operating system.

*this image is generated using AI for illustrative purposes only.
Aurum PropTech Limited has acquired 100% of Housing.com in an all-equity transaction to create an integrated real estate platform. The company issued 1,97,93,309 equity shares, representing approximately 20.5% of the enlarged share capital, to complete the acquisition. Following the transaction, REA India's total shareholding in Aurum PropTech will increase to 24.9%.
The strategic combination brings together Housing.com, a real estate marketplace with 58 Mn+ average monthly traffic and 12 Mn+ monthly active users, and Aurum PropTech's tech-enabled ecosystem. The integration aims to establish a single AI and data architecture as the operating layer for the entire ecosystem, connecting consumer demand, developer inventory, brokerage activity, rentals, and transactions.
Transaction Details
The acquisition was executed through a binding Share Acquisition Agreement. The all-equity transaction aligns the interests of REA Group, a global PropTech leader, and Aurum PropTech, with REA India Pte becoming a substantial shareholder.
| Metric | Details |
|---|---|
| Acquisition Stake | 100% of Housing.com |
| Equity Shares Issued | 1,97,93,309 |
| Percentage of Enlarged Capital | ~20.5% |
| REA India Post-Deal Shareholding | 24.9% |
Strategic Rationale
Ashish Deora, Founder & CEO of Aurum Ventures, stated that bringing the marketplace and transactions together on one platform will create compounding synergies. He emphasized that the data flywheel from the combined platforms will make the ecosystem smarter, setting a new benchmark for real estate discovery, transactions, and service in India.
Cameron McIntyre, REA Group CEO, expressed confidence in Aurum's capability and local market knowledge to operate the India business effectively. He acknowledged the contribution of the REA India team and committed to supporting them through the transition process.
Historical Stock Returns for Aurum PropTech
| 1 Day | 5 Days | 1 Month | 6 Months | 1 Year | 5 Years |
|---|---|---|---|---|---|
| -3.61% | +10.96% | +25.73% | +25.97% | +28.34% | +253.46% |
How will the integration of Housing.com's marketplace with Aurum's transaction capabilities impact the competitive landscape of the Indian real estate sector?
What specific AI and data-driven innovations can be expected from the unified platform to enhance user experience and operational efficiency?
How will the increased shareholding by REA Group influence Aurum PropTech's strategic decisions and future expansion plans?































