AMASS Electrolyte Mixers hit $429K annual run rate in month 1
AMASS Brands Group announced that its AMASS Electrolyte Mixers line generated approximately $36,000 in gross revenue in its first full month, translating to an annualized run rate of approximately $429,000. The launch included two limited edition flavors, AMASS Tonic and AMASS Transfusion, which offer reduced sugar content and are formulated with essential electrolytes. The company targets growing markets in tonic water and golf-related beverages.
*this image is generated using AI for illustrative purposes only.
AMASS Brands Group (NASDAQ: AMSS) announced that its AMASS Electrolyte Mixers ready-to-drink line achieved an annualized gross revenue of approximately $429,000 in the first full month following its May 2026 debut. The line generated approximately $36,000 in gross revenue across the company's direct-to-consumer and wholesale channels, supported by an initial distribution partnership in the Midwest. The company also launched two limited edition flavors, AMASS Tonic and AMASS Transfusion, available through its direct-to-consumer channel.
The new flavors are formulated with essential electrolytes and real Pacific sea salt, containing no artificial sweeteners, colors, or flavors. AMASS Tonic delivers 82% less sugar than the leading tonic water mixer, while AMASS Transfusion has 66% less sugar than its leading competitor. Each serving provides 250mg of sodium, 60mg of potassium, and 20mg of magnesium. The drinks are designed for dual use as a standalone beverage or mixer with alcoholic or non-alcoholic spirits.
Market Context
The launch of AMASS Tonic targets the largest tonic water market in the world. North America accounted for 39.4% of global tonic water value in 2024, approximately $0.6 billion. The U.S. and Canada tonic water market is projected to grow from $399 million in 2025 to $655 million by 2032, representing a 7.3% compound annual growth rate.
AMASS Transfusion enters the market amid a record golf boom in the United States. According to the National Golf Foundation, 47.2 million Americans played golf in 2024, up 5% year-over-year and 38% versus pre-pandemic 2019. Rounds played reached a record 545 million.
Flavor Profiles
| Flavor | Sugar Reduction | Key Ingredients | Use Case |
|---|---|---|---|
| AMASS Tonic | 82% less sugar than leading tonic water | Essential electrolytes, real Pacific sea salt | Standalone beverage or mixer |
| AMASS Transfusion | 66% less sugar than leading competitor | Grape, ginger, essential electrolytes | Standalone beverage or mixer |
Mark Thomas Lynn, Founder and Chief Executive Officer of AMASS, stated that the company identifies rising occasions and formulates products for them within a season. He emphasized that the agility demonstrated in the first month indicates the potential of the line.
What are AMASS's plans for expanding distribution beyond the initial Midwest partnership to capture a larger share of the North American tonic water market?
Will the company introduce permanent flavor additions to the Electrolyte Mixers line following the performance of these limited edition releases?
How does AMASS intend to leverage the record golf boom to specifically drive sales of the Transfusion flavor in the sports and leisure sector?
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