amagi media labs has announced key corporate calendar events as it prepares to disclose its financial performance for the quarter and year ended March 31, 2026. The company has scheduled a Board of Directors meeting on Wednesday, May 20, 2026, followed by an earnings conference call on Thursday, May 21, 2026, to discuss the results with stakeholders.

Board Meeting and Earnings Conference Call

The Board of Directors meeting has been convened to consider and approve the Audited Standalone and Consolidated Financial Results of the company for the quarter and year ended March 31, 2026. The earnings conference call, scheduled for the following day, will provide an opportunity for the management to discuss the financial results in detail. Further details regarding the conference call are expected to be communicated in due course, as stated in the regulatory filing.

The key dates for the upcoming corporate events are outlined below:

Trading Window Closure

In accordance with the SEBI (Prohibition of Insider Trading) Regulations, 2015, including any amendments thereto, and pursuant to the company's Code of Conduct for Regulating, Monitoring and Reporting of Trading by Insiders and the Code of Practices and Procedures for Fair Disclosure of Unpublished Price Sensitive Information, the trading window for dealing in the securities of the company has been closed.

The key details of the trading window closure are as follows:

• Closure Date: Wednesday, April 01, 2026
• Reopening: 48 hours after the declaration of the Q4FY26 financial results

The regulatory communication was signed by Sridhar Muthukrishnan, Company Secretary and Compliance Officer (Membership No.: F9606), on behalf of Amagi Media Labs, and was filed with both BSE Limited and the National Stock Exchange of India Limited.

Amagi Media Labs Limited has announced the launch of its In-Content Ads offering via the Amagi ADS PLUS marketplace. This strategic expansion is designed to unlock incremental impact for advertisers beyond the traditional ad pod, operating at programmatic scale. The new marketplace is immediately available across hundreds of streaming channels, encompassing premium news, sports, and entertainment content.

Powered by THUNDERSTORM, Amagi’s server-side ad insertion (SSAI) and dynamic ad stitching platform, In-Content Ads have been deployed in premium streaming environments for over a year. This latest phase streamlines programmatic access for advertisers through the ADS PLUS marketplace. The solution connects advertisers to ad formats stitched directly into linear video content in real-time, potentially boosting campaign results while enabling seamless activation across the streaming ecosystem.

Ad Formats and Benefits

The marketplace introduces several high-impact ad formats at launch, including overlays, squeezebacks, and picture-in-picture (PIP) ads. These formats are designed to enhance performance alongside existing mid-roll campaigns. Content owners and streaming platforms can utilize these tools to grow ad revenue without extending ad pod length or disrupting the viewer experience.

Industry Collaboration and Performance

The initiative has garnered support from various ad platforms and advertisers, including Olyzon. In a collaboration with a leading European luxury fashion house, Olyzon reported that Amagi's In-Content Ad formats delivered a +2.9% lift in brand desirability and a +2.1 point increase in brand awareness. This case study highlights the effectiveness of content alignment in driving campaign performance.

"The L-Band format proved highly effective in driving brand awareness, thanks to its strong visibility and seamless, non-intrusive integration within content," said Jules Minvielle, CEO of Olyzon. He noted that the placement within premium content environments enhances message impact while preserving brand image.

Ecosystem Expansion

The marketplace is gaining traction across a network of premium platforms and content partners, such as Plex, TCL, Telus, Banijay, Racer Select, and OTT Studios. By leveraging its cloud-native streaming solution and global partner ecosystem, Amagi aims to continue enhancing ad formats and expanding the breadth of channels available for programmatic in-content advertising.