Amagi Media Labs Limited has announced a strategic collaboration with Matrox Video to integrate the Matrox ORIGIN software-defined framework into Amagi's next-generation cloud production architecture. The partnership, announced on April 19, 2026, aims to enable highly scalable, flexible, and efficient content production workflows for broadcasters and media companies.

Strategic Technology Integration

The collaboration establishes a strong technology synergy between the two companies, merging Matrox Video's expertise in software-defined broadcast technology with Amagi's industry-leading cloud platform. This integration provides broadcasters with the underlying flexibility needed to transition toward software-defined, dynamically orchestrated environments, naturally accommodating emerging industry models such as the Dynamic Media Facility (DMF) initiative.

Core Technology Framework

At the core of this integration is Matrox ORIGIN, a robust framework that provides a highly flexible core video pipeline fabric. The framework empowers broadcasters to transition from traditional hardware-based infrastructures to agile, cloud-native environments, allowing them to seamlessly scale resources and adapt infrastructure in real time.

Leadership Perspectives

Francesco Scartozzi, VP of Sales and Business Development at Matrox Video, emphasized the significance of the collaboration: "This collaboration with Amagi represents a significant step forward for cloud-based broadcast workflows. Together, we are enabling broadcasters to move beyond legacy constraints and toward more flexible, software-defined operations that can adapt in real time."

Srividhya Srinivasan, Co-founder and Chief Technology Officer at Amagi, highlighted the company's commitment to innovation: "At Amagi, we are committed to driving innovation in broadcast through cloud transformation. Working with Matrox Video and leveraging the advanced video pipeline capabilities of Matrox ORIGIN allows us to expand our core technological framework and support highly flexible, scalable broadcast operations."

Industry Impact and Vision

This collaboration reflects a shared vision between Matrox Video and Amagi: empowering the industry to adopt software-defined architectures that reduce complexity, improve scalability, and unlock new operational efficiencies for the next generation of broadcast infrastructure.

Company Background

Founded in 2008, Amagi Media Labs Limited is a cloud-native SaaS platform serving the global media and entertainment industry. The company enables media companies to launch, manage, distribute, and monetize live, linear, and on-demand content across cable, OTT, and FAST platforms without investing in traditional broadcast infrastructure. Amagi manages 9,000+ channel deliveries across 300+ distributors in 40+ countries, helping media companies build audience value using its cloud-native platform.

Amagi Media Labs has announced a strategic partnership with ADAMS to accelerate digital transformation and FAST (Free Ad-supported Streaming TV) distribution across Latin America. The collaboration, disclosed under Regulation 30 of SEBI regulations, aims to modernize television channels and enhance content ownership through the integration of advanced cloud broadcasting technology and comprehensive managed services.

Partnership Overview

The strategic alliance combines Amagi Media Labs' cloud broadcasting expertise with ADAMS' managed services capabilities and the backing of Ole Communications. ADAMS will serve as a strategic reseller partner for Amagi's complete suite of solutions across the Latin American market.

Technology Solutions

Under the agreement, ADAMS will bring to market Amagi's comprehensive technology suite including Amagi CLOUDPORT for cloud playout and automation, Amagi PLANNER for smart content scheduling, and Amagi THUNDERSTORM for server-side ad insertion. The partnership addresses the growing shift towards streaming and FAST channels as media companies face challenges in modernizing infrastructure and reducing capital expenditures.

Strategic Value

The collaboration leverages complementary capabilities with Amagi providing scalable cloud technology platform while ADAMS brings deep regional expertise and operational excellence. Being part of Ole Communications, founders of leading networks such as HBO Latin America and A+E Networks Latin America, ADAMS manages critical operational functions including content processing, massive ingest, library curation, and streaming operations.

"Partnering with ADAMS-Ole Interactive marks another important step in Amagi's mission to simplify and scale global content distribution," said Paul Finster, VP Business Development & Partnerships at Amagi. "ADAMS-Ole Interactive's strong regional presence in the LATAM market and deep understanding of broadcast customers, combined with Amagi's cloud-based playout and ad-tech platform, creates a powerful opportunity to deliver premium viewing experiences."

Market Impact

This partnership strengthens Amagi's presence in the Spanish-speaking market by aligning with a trusted regional partner that plays a critical role in technology implementation and content distribution ecosystem in Latin America. The collaboration enables broadcasters, content owners, and advertisers to connect with audiences more effectively across the rapidly evolving streaming landscape while launching premium channels with broadcast quality in record time.