Amagi Media Labs Limited has announced the launch of its In-Content Ads offering via the Amagi ADS PLUS marketplace. This strategic expansion is designed to unlock incremental impact for advertisers beyond the traditional ad pod, operating at programmatic scale. The new marketplace is immediately available across hundreds of streaming channels, encompassing premium news, sports, and entertainment content.

Powered by THUNDERSTORM, Amagi’s server-side ad insertion (SSAI) and dynamic ad stitching platform, In-Content Ads have been deployed in premium streaming environments for over a year. This latest phase streamlines programmatic access for advertisers through the ADS PLUS marketplace. The solution connects advertisers to ad formats stitched directly into linear video content in real-time, potentially boosting campaign results while enabling seamless activation across the streaming ecosystem.

Ad Formats and Benefits

The marketplace introduces several high-impact ad formats at launch, including overlays, squeezebacks, and picture-in-picture (PIP) ads. These formats are designed to enhance performance alongside existing mid-roll campaigns. Content owners and streaming platforms can utilize these tools to grow ad revenue without extending ad pod length or disrupting the viewer experience.

Industry Collaboration and Performance

The initiative has garnered support from various ad platforms and advertisers, including Olyzon. In a collaboration with a leading European luxury fashion house, Olyzon reported that Amagi's In-Content Ad formats delivered a +2.9% lift in brand desirability and a +2.1 point increase in brand awareness. This case study highlights the effectiveness of content alignment in driving campaign performance.

"The L-Band format proved highly effective in driving brand awareness, thanks to its strong visibility and seamless, non-intrusive integration within content," said Jules Minvielle, CEO of Olyzon. He noted that the placement within premium content environments enhances message impact while preserving brand image.

Ecosystem Expansion

The marketplace is gaining traction across a network of premium platforms and content partners, such as Plex, TCL, Telus, Banijay, Racer Select, and OTT Studios. By leveraging its cloud-native streaming solution and global partner ecosystem, Amagi aims to continue enhancing ad formats and expanding the breadth of channels available for programmatic in-content advertising.

Amagi Media Labs Limited has announced a virtual analyst meeting scheduled for April 27, 2026, in compliance with SEBI regulations. The company has formally communicated this scheduled interaction with analysts to both BSE Limited and National Stock Exchange of India Limited through official regulatory channels.

Meeting Details and Format

The virtual analyst meeting is structured to accommodate both individual and group interactions with market participants. The company has provided specific details regarding the timing and nature of the meeting in its formal communication dated April 22, 2026.

Regulatory Compliance and Information Scope

The meeting announcement has been made pursuant to Regulation 30(6) read with Schedule III of the SEBI (Listing Obligations and Disclosure Requirements) Regulations 2015. The company has emphasized that discussions will be strictly based on publicly available information with clear guidelines established for the interaction.

Key compliance aspects include:

• No unpublished price sensitive information (UPSI) will be discussed during interactions
• All discussions will focus exclusively on publicly available data
• The meeting schedule may change due to exigencies from participants or the company
• Information is being hosted on the company's investor website for transparency

Stock Exchange Communication

The formal notification has been submitted to both major Indian stock exchanges with specific reference codes. BSE Limited has been notified under Scrip Code 544679, while National Stock Exchange of India Limited has been informed under the symbol AMAGI.

Documentation and Authorization

The formal communication has been digitally signed by Sridhar Muthukrishnan, Company Secretary and Compliance Officer (Membership No.: F9606), and authenticated on April 22, 2026. The company has also made this information available on its official website at amagi.com/investors/notifications to ensure transparency and accessibility for all stakeholders.

The announcement reflects the company's commitment to maintaining regular communication with the analyst community while adhering to regulatory requirements and ensuring fair disclosure practices in accordance with SEBI guidelines.