Amagi Media Labs Limited has announced the launch of AdFlow Orchestrator, a breakthrough solution designed to maximize Free Ad-supported Streaming TV (FAST) revenue through intelligent advertising and stream event management. The announcement was made on April 14, 2026, addressing a critical structural mismatch between traditional broadcast and streaming platform requirements that has been preventing broadcasters from reaching their full monetization potential.

Revolutionary POIS-Based Technology

AdFlow Orchestrator is built on the SCTE 130-5 Placement Opportunity Information Service (POIS) standard, the established industry framework for applying business logic to ad placement signals. The system sits adjacent to the video supply chain to automatically condition and restructure SCTE-35 ad markers for each distribution partner. This addresses the fundamental challenge where linear TV feeds routinely carry 4–8 minute ad pods, while FAST platforms often reject these "long-form" breaks, leading to chronic ad server timeouts and plummeted fill rates.

Core Functionality and Features

The AdFlow Orchestrator delivers comprehensive advertising optimization through four key capabilities:

By aligning broadcast signals with streaming platform requirements, AdFlow Orchestrator ensures that every ad opportunity is valid, reachable, and optimized for maximum yield while maintaining viewer engagement and preventing drop-offs.

Proven Market Impact

The solution is currently deployed across 50+ channels, providing content partners with the flexibility to meet the strictest streaming platform requirements cost-effectively and without disrupting existing workflows. Following implementation, these partners experienced material improvement in overall monetization within weeks of deployment.

Gonçalo Madeira, Chief Technology Officer at FUEL TV, highlighted the immediate impact: "As our FAST footprint grew, we faced increasing challenges in adapting our break structures to meet varying platform standards, which led to delivery inefficiencies and suppressed fill rates. Amagi's tool automated this process seamlessly, enabling platform-specific ad break optimization without requiring changes to our core playout workflow. The impact on our monetization was noticeable almost immediately."

Strategic Market Positioning

Srinivasan KA, Co-founder and President - Global Business at Amagi, emphasized the architectural significance of the solution: "The FAST landscape has matured, but revenue is often lost because Linear TV breaks aren't natively built for the streaming ecosystem. AdFlow Orchestrator isn't a workaround; it's the right architecture, deployed where the problem actually lives. By automating the transition to compliant streaming breaks, we are not only seeing a direct impact on fill rates and a significant reduction in ad server time-outs — we're also delivering the seamless viewer experience that streaming platforms demand."

Availability and Integration

AdFlow Orchestrator is available now and designed for wide interoperability with leading transcoding, packaging, and CDN infrastructure. The solution can be deployed as a standalone system or integrated into existing Amagi workflows. The company showcased the technology at NAB Show 2026, Booth #W2331, demonstrating its capabilities to industry professionals.

Amagi Media Labs Limited has filed a regulatory disclosure announcing the launch of Agentic Media Operations across its Amagi NOW platform. The announcement was made through a press release dated April 09, 2026, filed under Regulation 30 of SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015.

Regulatory Filing Details

The company has provided comprehensive details about the new platform expansion as required under regulatory guidelines:

Autonomous Media Operations Platform

The new Agentic Media Operations introduces reasoning agents that automate critical media supply chain processes. As content volumes surge and global distribution becomes standard, traditional manual workflows have created bottlenecks for scaling operations. The platform addresses this challenge by enabling media teams to manage large content libraries without linear cost increases.

"Our customers don't need another standalone AI tool; they need their existing workflows to be intelligent," said Srividhya Srinivasan, Co-founder and CTO at Amagi. "With these new agentic capabilities, we are enabling a low-touch, high-scale operating model where AI agents handle the heavy lifting of media preparation, so customers can scale without a linear increase in cost."

Core Automation Capabilities

Amagi NOW addresses four labor-intensive areas of the media supply chain through intelligent automation:

Strategic Vision for Media Supply Chain

The platform represents a significant step toward Amagi's vision of a fully autonomous media supply chain. The AI agents function as virtual operators that monitor inbound files, enrich content, and flag critical issues for human review. This approach allows media companies to maintain agility in competitive markets while scaling operations efficiently.

The technology eliminates external vendor dependencies for localization and removes common platform rejection cycles through "first-time-right" delivery. Media teams can launch into new international territories within days for streaming platforms, significantly reducing time-to-market for global content distribution.

Market Demonstration and Availability

Amagi will demonstrate these agentic capabilities for media operations at NAB Show 2026, Booth #W2331. The company manages 9,000+ channel deliveries across 300+ distributors in 40+ countries, positioning it as one of the few players offering end-to-end, AI-enabled solutions across the video value chain. The press release is being hosted on the company's website at www.amagi.com/investors/notifications as part of regulatory compliance requirements.