Amagi Media Labs has announced a strategic partnership with ADAMS to accelerate digital transformation and FAST (Free Ad-supported Streaming TV) distribution across Latin America. The collaboration, disclosed under Regulation 30 of SEBI regulations, aims to modernize television channels and enhance content ownership through the integration of advanced cloud broadcasting technology and comprehensive managed services.

Partnership Overview

The strategic alliance combines Amagi Media Labs' cloud broadcasting expertise with ADAMS' managed services capabilities and the backing of Ole Communications. ADAMS will serve as a strategic reseller partner for Amagi's complete suite of solutions across the Latin American market.

Technology Solutions

Under the agreement, ADAMS will bring to market Amagi's comprehensive technology suite including Amagi CLOUDPORT for cloud playout and automation, Amagi PLANNER for smart content scheduling, and Amagi THUNDERSTORM for server-side ad insertion. The partnership addresses the growing shift towards streaming and FAST channels as media companies face challenges in modernizing infrastructure and reducing capital expenditures.

Strategic Value

The collaboration leverages complementary capabilities with Amagi providing scalable cloud technology platform while ADAMS brings deep regional expertise and operational excellence. Being part of Ole Communications, founders of leading networks such as HBO Latin America and A+E Networks Latin America, ADAMS manages critical operational functions including content processing, massive ingest, library curation, and streaming operations.

"Partnering with ADAMS-Ole Interactive marks another important step in Amagi's mission to simplify and scale global content distribution," said Paul Finster, VP Business Development & Partnerships at Amagi. "ADAMS-Ole Interactive's strong regional presence in the LATAM market and deep understanding of broadcast customers, combined with Amagi's cloud-based playout and ad-tech platform, creates a powerful opportunity to deliver premium viewing experiences."

Market Impact

This partnership strengthens Amagi's presence in the Spanish-speaking market by aligning with a trusted regional partner that plays a critical role in technology implementation and content distribution ecosystem in Latin America. The collaboration enables broadcasters, content owners, and advertisers to connect with audiences more effectively across the rapidly evolving streaming landscape while launching premium channels with broadcast quality in record time.

Amagi Media Labs Limited has announced the launch of AdFlow Orchestrator, a breakthrough solution designed to maximize Free Ad-supported Streaming TV (FAST) revenue through intelligent advertising and stream event management. The announcement was made on April 14, 2026, addressing a critical structural mismatch between traditional broadcast and streaming platform requirements that has been preventing broadcasters from reaching their full monetization potential.

Revolutionary POIS-Based Technology

AdFlow Orchestrator is built on the SCTE 130-5 Placement Opportunity Information Service (POIS) standard, the established industry framework for applying business logic to ad placement signals. The system sits adjacent to the video supply chain to automatically condition and restructure SCTE-35 ad markers for each distribution partner. This addresses the fundamental challenge where linear TV feeds routinely carry 4–8 minute ad pods, while FAST platforms often reject these "long-form" breaks, leading to chronic ad server timeouts and plummeted fill rates.

Core Functionality and Features

The AdFlow Orchestrator delivers comprehensive advertising optimization through four key capabilities:

By aligning broadcast signals with streaming platform requirements, AdFlow Orchestrator ensures that every ad opportunity is valid, reachable, and optimized for maximum yield while maintaining viewer engagement and preventing drop-offs.

Proven Market Impact

The solution is currently deployed across 50+ channels, providing content partners with the flexibility to meet the strictest streaming platform requirements cost-effectively and without disrupting existing workflows. Following implementation, these partners experienced material improvement in overall monetization within weeks of deployment.

Gonçalo Madeira, Chief Technology Officer at FUEL TV, highlighted the immediate impact: "As our FAST footprint grew, we faced increasing challenges in adapting our break structures to meet varying platform standards, which led to delivery inefficiencies and suppressed fill rates. Amagi's tool automated this process seamlessly, enabling platform-specific ad break optimization without requiring changes to our core playout workflow. The impact on our monetization was noticeable almost immediately."

Strategic Market Positioning

Srinivasan KA, Co-founder and President - Global Business at Amagi, emphasized the architectural significance of the solution: "The FAST landscape has matured, but revenue is often lost because Linear TV breaks aren't natively built for the streaming ecosystem. AdFlow Orchestrator isn't a workaround; it's the right architecture, deployed where the problem actually lives. By automating the transition to compliant streaming breaks, we are not only seeing a direct impact on fill rates and a significant reduction in ad server time-outs — we're also delivering the seamless viewer experience that streaming platforms demand."

Availability and Integration

AdFlow Orchestrator is available now and designed for wide interoperability with leading transcoding, packaging, and CDN infrastructure. The solution can be deployed as a standalone system or integrated into existing Amagi workflows. The company showcased the technology at NAB Show 2026, Booth #W2331, demonstrating its capabilities to industry professionals.