Affle 3i Limited engaged with analysts and investors through a series of meetings held in June and July 2026. The company confirmed that no unpublished price sensitive information was shared during these interactions, which were conducted pursuant to Regulation 30 of the SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015.

The meetings involved firms such as IIFL Capital PMS, Baroda BNP Paribas Mutual Fund, and SageOne Investments. Disclosures regarding these interactions were submitted to BSE Limited and National Stock Exchange of India Ltd to inform the market.

Parmita Choudhury, Company Secretary & Compliance Officer at Affle 3i Limited, signed the intimations regarding these meetings. The company's registered office is located at A47 Lower Ground Floor, Hauz Khas, Off Amar Bhawan, New Delhi-110016.

Affle 3i Limited has been granted a patent in India for its method and system for click-to-install behavior-based fraud detection, strengthening its intellectual property portfolio. The patent, previously granted in the US, utilizes trained machine learning models to analyse click-to-install behavioural patterns in real time. This technology is designed to distinguish genuine human engagements from non-human bot traffic and fraudulent publisher activity, ensuring advertisers pay only for authentic consumer conversions.

Expanding the IP Portfolio

With this latest grant, Affle 3i Limited's total patent portfolio stands at 18 unique patent grants out of 39 total filed patents. The portfolio includes approximately 300 enforceable patent claims as on date. The newly awarded patent specifically addresses the detection of fraudulent activity by collecting and processing device data, application data, and user behaviour across agentic/autonomous intelligent connected devices (AICDs).

Strengthening the CPCU Business Model

The patented fraud detection method reinforces the human-vs-non-human data distillation capabilities of Affle 3i's AI-powered Consumer Platform Stack. By identifying deviations across parameters such as click time, redirection time, time to install, and network signals, the system scores and blocks offending publishers in real time. This mechanism protects advertiser return on investment (ROI) and safeguards the integrity of the company's Cost Per Converted User (CPCU) business model.

Strategic Significance

The grant reflects Affle 3i's sustained commitment to powering measurable and trusted digital journeys for advertisers globally. By deepening its technology thought leadership and strengthening strategic defensibility across markets, the company aims to maintain the integrity of its advertising ecosystem against evolving fraud threats.