Rapper Rick Ross, whose real name is William Leonard Roberts II, has installed Space Exploration Technologies Corp (NASDAQ: SPCX) Starlink satellite internet service on his private jet. In an interview with Complex released late Monday, Roberts revealed he spent $700,000 to upgrade the aircraft with the technology.

Roberts described the connectivity as "unbelievable," stating it mirrors the experience of being at home. "I’m on the phone call before I take off. As we take off, the phone call don’t stop," he said. He noted that the system supports FaceTime calls and live streaming without interruption.

Broader Adoption in Aviation

The installation aligns with a broader trend of airlines prioritizing Starlink connectivity. Investor Jason Calacanis recently stated that Starlink availability is a top priority when booking commercial flights, outweighing factors such as total time, route, or price.

Major carriers are expanding their fleets with the technology:

• United Airlines Holdings Inc (NASDAQ: UAL) offers Starlink on its flights and expects to install the technology on nearly 60 widebody aircraft by the end of the year.
• American Airlines Group Inc (NASDAQ: AAL) plans to equip more than 500 narrow-body aircraft with Starlink, including its Airbus A321neo fleet. SpaceX CEO Elon Musk confirmed in June that the service would arrive on American Airlines flights next year.

Market Performance

According to Benzinga Edge Rankings, SpaceX shares show a favorable price trend in the short, medium, and long term. During overnight trading on Tuesday, SpaceX shares fell 1.59% to $141.06.

What the Numbers Show

The $700,000 installation cost for a single private jet underscores the premium pricing model for high-end aviation connectivity. This contrasts with the mass-market strategy pursued by commercial carriers like United and American Airlines, which are scaling deployment across hundreds of aircraft to drive volume-based adoption.

Space Exploration Technologies Corp (NASDAQ: SPCX) confirmed on Tuesday that it is recovering the Starship rocket following its 13th flight test in late July. CEO Elon Musk stated that the vehicle is being retrieved from the sea after spending approximately 24 days at sea.

Recovery Operations

The SpaceX Recovery team guided the rocket to a location just off the coast of Christmas Island in the Indian Ocean. A team of engineers is traveling to conduct additional analysis on the vehicle in calmer waters before attempting to return it to Starbase.

Musk had previously indicated on August 7, 2026, that ship recovery was "not looking good." However, he noted that the company obtained close-up photos of critical regions of the heat shield and engines for future upgrades.

Recent Launch Activity

The recovery news coincides with other operational milestones for SpaceX. The company recently conducted two Falcon 9 rocket launches just 38 minutes apart, setting a new record for the shortest time between orbital flights. These launches took place from Cape Canaveral Space Force Station in Florida and Vandenberg Space Force Base in California.

Investor Positioning

Harvard Management Co disclosed a $2.2 billion stake in SpaceX, holding 12.94 million shares of Class A common stock at the end of the second quarter of 2026. This makes SpaceX Harvard's largest disclosed public holding according to 13F filings.

Market Performance

SpaceX shares were down 1.18% to $141.65 during overnight trading on Tuesday. Benzinga Edge Rankings indicate a favorable price trend for the stock in the short, medium, and long term.