ZET Receives NPCI Approval to Launch UPI Payments on RuPay Credit Cards
ZET has received NPCI approval as a Third-Party Application Provider, launching ZET UPI service for RuPay credit card payments. The service, powered by Juspay and supported by RBL Bank, enables credit card-linked UPI transactions with cashback benefits for eligible users. This move aligns with fintech trends combining digital payments with credit-building tools for credit-invisible users.
*this image is generated using AI for illustrative purposes only.
Credit-focused fintech platform ZET has received approval from the National Payments Corporation of India (NPCI) to operate as a Third-Party Application Provider (TPAP), enabling its entry into the Unified Payments Interface (UPI) ecosystem. Following this regulatory approval, the company has launched ZET UPI, allowing users to make UPI payments using RuPay credit cards issued through its platform.
Key Features and Technology Integration
The ZET UPI service enables credit card-linked UPI transactions, extending card-based credit usage to routine, low-value payments typically made via UPI. The integration leverages RuPay's UPI-on-credit-card framework, which allows users to route UPI payments through a credit line rather than a linked bank account.
| Service Component: | Details |
|---|---|
| Technology Partner: | Juspay's technology stack |
| Banking Partner: | RBL Bank |
| Card Type: | RuPay credit cards |
| Framework: | RuPay's UPI-on-credit-card |
Benefits and Eligibility
ZET credit card users with an active subscription plan are eligible for cashback benefits on UPI transactions, in addition to existing card-linked rewards. This offering combines the convenience of UPI payments with credit card benefits, creating a comprehensive payment solution for users.
Strategic Market Positioning
The move comes amid growing efforts by fintech firms to combine digital payments with credit-building tools, particularly for first-time borrowers and users with limited credit history. ZET has positioned its platform around secured credit cards as a means to help credit-invisible users establish and improve their credit scores through regular usage and repayment behaviour.
The company did not disclose expected transaction volumes or timelines for wider rollout of the service. This development represents ZET's expansion into the competitive UPI payments market while maintaining its focus on credit-building solutions for underserved segments.
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