Urban Company Limited has announced that its InstaHelp service crossed the 50,000 daily bookings milestone on February 22, 2026, recording approximately 51,520 bookings. This achievement comes in less than one year since the service's pilot launch in Mumbai in March 2025, marking a significant operational milestone for the company's quick service housekeeping vertical.

Service Performance and Growth Trajectory

InstaHelp has demonstrated remarkable growth since its inception, scaling from near-zero bookings to over 50,000 daily bookings within approximately 11 months. The service offers high-quality housekeeping services including cleaning, dishwashing, laundry, and meal preparation, all delivered within 10-15 minutes from booking time.

Market Expansion Strategy

The company has strategically expanded InstaHelp across select micro-markets in five major metropolitan cities: Mumbai, Bengaluru, Delhi NCR, Hyderabad, and Pune. This expansion reflects Urban Company's confidence in the service's market potential and its commitment to scaling operations in key urban centers.

Leadership Perspective

Commenting on the milestone, Abhiraj Singh Bhal, CEO & Co-founder of Urban Company Limited, stated, "Crossing 50,000+ daily bookings reflects strong consumer demand for reliable, on-demand housekeeping services. We are investing to build a large, high-frequency category that deepens platform engagement and strengthens long-term growth with results starting to become visible with respect to improving unit economics and growing repeat usage."

Comparative Performance Context

The achievement represents a significant acceleration compared to Urban Company's traditional services. While not a direct comparison, the company's India Consumer Services business took approximately six years from the start of operations to reach the 50,000 daily bookings milestone, highlighting InstaHelp's rapid market adoption.

The company acknowledges that long-term growth will depend on sustained customer retention, service quality maintenance, and continued scaling of professional availability across its network.

Urban Company Limited has received an unfavorable ruling from the appellate authority regarding its GST appeal, with the Commissioner (Appeals-II) CGST and Central Excise, Mumbai rejecting the company's challenge against a tax demand of ₹7.30 crore. The company disclosed this development to stock exchanges on February 11, 2026, under Regulation 30 of SEBI LODR Regulations.

GST Demand Details and Timeline

The original GST demand order was passed on January 10, 2025, by the Joint Commissioner of CGST & CX, Mumbai (East), covering the period from July 2017 to March 2022. The appellate authority's rejection order was dated January 21, 2026, and received by the company on February 11, 2026, at 03:16 pm.

Nature of Tax Dispute

The GST demand relates to two primary issues concerning Urban Company's platform operations. The first involves the classification and rate of tax on services rendered through the UC platform under Section 9(5) of the CGST Act, 2017. The second concerns the taxability of convenience/platform fees from the Maharashtra registration.

Urban Company has been discharging GST at 5% under Section 9(5) of the CGST Act 2017 on payments made to service professionals providing housekeeping services. Additionally, the company has been discharging IGST at 18% on its convenience/platform fee from Haryana for consumers using the UC platform from the Maharashtra region.

Appellate Authority's Position

The Commissioner (Appeals-II) has taken the view that Urban Company should discharge tax at 18% on housekeeping services provided by service professionals through the UC platform, rather than the 5% rate the company has been applying. The authority has also determined that GST on convenience/platform fees for services availed in the Maharashtra region should be discharged in Maharashtra instead of Haryana, where it has already been paid.

Company's Response and Next Steps

Urban Company plans to file a further appeal against this order before the appropriate authority. The company has expressed confidence in its position, stating it believes it has a strong case on merits, supported by opinions from external legal and tax advisors.

Financial and Operational Impact

According to the company's disclosure, the appellate order will not have any impact on the financial, operational, or other activities of Urban Company. The total demand of ₹7,30,00,000 includes applicable interest and penalty as per the CGST Act, 2017, under Section 74.

The disclosure was made in compliance with SEBI Master Circular and Regulation 30 of SEBI LODR Regulations, with the information also being hosted on the company's investor relations website. Company Secretary and Compliance Officer Sonali Singh signed the disclosure on behalf of Urban Company Limited.