TVS Motor Company (TVSM), a prominent global automaker in the two and three-wheeler segments, has strengthened its foothold in the Nepalese market with the introduction of two new motorcycle models. The company unveiled the TVS Apache RTR 160 2V Fi and TVS Raider iGo, targeting different segments of riders in Nepal.

TVS Apache RTR 160 2V Fi: Performance-Driven Excellence

The TVS Apache RTR 160 2V Fi is designed to cater to performance enthusiasts. This latest addition to the legendary Apache series boasts an impressive array of features:

• Dual disc brakes for enhanced safety
• Single-channel ABS for improved control
• Connected digital cluster for smart connectivity
• AHO LED headlamp for better visibility
• Three ride modes: Urban, Sport, and Rain

The Apache RTR 160 2V Fi will be available in three striking colors: Matte Blue, Racing Red, and Black. This model builds on the success of the Apache series, which has already garnered a global customer base of 6.5 million riders.

TVS Raider iGo: Targeting Tech-Savvy Young Riders

The TVS Raider iGo is specifically designed to appeal to young, tech-savvy riders in Nepal. Key features of this model include:

• TFT digital cluster for clear information display
• iGo start-stop technology for improved fuel efficiency
• Sporty split seat for comfort and style
• Muscular styling and dynamic ride quality

The Raider iGo will be offered in two color options: Nardo Grey and Wicked Black. This model aims to redefine the commuter market by combining comfort, performance, and smart features tailored for Gen Z riders.

Expanding Market Presence

Rahul Nayak, Senior Vice President of International Business at TVS Motor Company, expressed confidence in the new launches, stating, "Customers in Nepal value style, technology, and performance. Both the products that we launch today – the TVS Raider iGo and TVS Apache RTR 160 2V Fi - combine cutting-edge features, connected technology, and a unique riding experience."

TVS Motor Company has established a strong presence in Nepal with over 60 sales touchpoints and 26 service centers throughout the country. This extensive network ensures effective and satisfactory ownership experiences for customers.

Global Recognition and Sustainability Focus

TVS Motor Company's commitment to quality and innovation is evident in its global operations. The company sells its products in more than 80 countries across Asia, Africa, Latin America, and Europe. It operates four state-of-the-art manufacturing facilities in India and Indonesia, emphasizing sustainable mobility solutions.

The company's dedication to excellence has been recognized with several accolades, including:

• The prestigious Deming Prize
• Top rankings in J.D. Power IQS and APEAL surveys
• Number 1 position in J.D. Power Customer Service Satisfaction Survey for four consecutive years

As TVS Motor Company continues to expand its product lineup and market presence in Nepal, these new motorcycle models are expected to significantly impact the market, attracting both performance enthusiasts and young riders alike.

TVS Motor Company (TVSM), a leading player in the two and three-wheeler segments, has made significant strides in the electric vehicle (EV) sector and expanded its presence in the African market. The company has introduced India's first EV-Smartwatch integration, reported strong growth in EV sales, and launched a CNG-powered three-wheeler in Tanzania.

Revolutionary Integration

TVS Motor has partnered with Noise, a prominent connected lifestyle brand, to integrate its popular iQube electric scooter with a special edition Noise smartwatch. This groundbreaking innovation combines wearable technology with electric vehicle functionality, setting a new benchmark in the industry.

Key Features

The EV-Smartwatch integration provides users with a range of features designed to make their rides smarter, safer, and more convenient:

• Vehicle Status Monitoring: Displays the scooter's status (locked, unlocked, on ride, charging, or charging complete) on the smartwatch.
• Battery Insights: Shows the State of Charge (SoC) with visual cues for charging progress and low battery alerts.
• Range Information: Provides the Distance to Empty (DTE) across different ride modes for efficient trip planning.
• Tyre Pressure Monitoring: Offers live pressure values for both tyres with recommended pressure benchmarks and alerts on select models.
• Safety Alerts: Includes features like tow/theft alerts, crash/fall detection, and geofence notifications.

Market Impact and EV Sales Growth

TVS Motor Chairman Sudarshan Venu reported that electric two-wheeler sales have reached approximately one lakh units per month, driven by GST policies, PLI schemes, and PM e-drive initiatives. The company is experiencing strong bookings and registrations, with expected sales growth after September 22 when auspicious periods begin and GST rate transitions take effect.

The integration with Noise comes at a time when TVS iQube has achieved a significant milestone, surpassing 650,000 unit sales in the domestic market. This partnership further solidifies TVS Motor's position as India's No.1 EV scooter brand, offering enhanced customer choice and experience.

Expanding Sustainable Fuel Portfolio

TVS is expanding its sustainable fuel portfolio, with CNG variants for two-wheelers and three-wheelers, an upcoming Jupiter CNG model, and an Ethanol Apache in development. This diversification aligns with the company's commitment to sustainability and meeting diverse customer needs.

Executive Insights

Aniruddha Haldar, Senior Vice President at TVS Motor Company, emphasized the company's commitment to blending technology, sustainability, and customer-centric innovation. He stated, "By integrating the TVS iQube with a connected smartwatch, we are empowering our riders with smarter, safer and more intuitive journeys while shaping the future of mobility in India."

Sudarshan Venu noted that GST 2.0 reforms support middle-income and middle-class consumption by focusing on sectors affecting common consumption patterns. He also highlighted strong export performance in newer markets including Turkey and the Middle East.

Availability and Pricing

The TVS iQube Noise Smartwatch will be exclusively available on the TVS iQube official website at an introductory price of ₹2,999.00. The package includes a complimentary 12-month Noise Gold subscription, offering additional value to early adopters.

India's Economic Transformation

Venu emphasized India's transformation from a 'fragile five' economy to a top global performer over the past decade, citing GST implementation and UPI as key reforms that established India as a leader in digital payments.

Expansion into African Market

In a significant move to expand its international presence, TVS Motor has launched the TVS King Deluxe Plus CNG 3-Wheeler in Tanzania. This launch represents the company's strategic expansion of its commercial vehicle offerings in the African market with a compressed natural gas-powered three-wheeler variant. The introduction of this CNG model aligns with TVS Motor's commitment to providing sustainable transportation solutions across diverse markets.

This innovative integration, the reported growth in EV sales, and the expansion into the African market with CNG vehicles represent significant steps forward in TVS Motor's global strategy. As the industry continues to evolve, such advancements are likely to play a crucial role in shaping the future of mobility in India and beyond.