Trent's Westside Expands Lab-Grown Diamond Business Amid Minor GST-Related Slowdown
Trent Ltd. reports a slight slowdown in business due to recent GST changes. However, the company is actively expanding its lab-grown diamond business through Westside, its apparel retail chain. Westside currently operates 20 lab diamond stores and has launched products online. The company aims to increase online sales contribution from 7-10% to 20% in the next 2-3 years, implementing AI and leveraging supply chain capabilities to bring products to market quickly. Westside operates 261 stores and opened 13 new locations in the latest quarter.

*this image is generated using AI for illustrative purposes only.
Trent Ltd. , a prominent retail company in India, has recently reported experiencing a slight deceleration in its business operations following recent modifications to the Goods and Services Tax (GST) regulations. Despite this minor setback, the company is actively expanding its lab-grown diamond business through its apparel retail chain, Westside.
Impact of GST Changes
The company has indicated that the recent alterations in tax policy have had a measurable impact on its performance. While the extent of the slowdown is described as 'minor', it underscores the sensitivity of retail businesses to changes in taxation structures.
Expansion of Lab-Grown Diamond Business
In a strategic move to capitalize on growing consumer trends, Westside, operated by Trent Ltd., is expanding its lab-grown diamond business. The company currently operates 20 lab diamond stores within its Westside portfolio and has launched products online ahead of Diwali.
Westside COO Shailina Parti emphasized that the company views this as a fashion business rather than fine jewelry, targeting younger consumers who are driving demand growth. Lab-grown diamonds serve as a cheaper alternative to natural diamonds, with India's lab-grown diamond exports tripling between 2019 and 2022.
Business Operations and Future Plans
Westside currently operates 261 stores and opened 13 new locations in the latest quarter. The company plans to increase its online sales contribution from the current 7-10% to 20% over the next 2-3 years. To achieve this, Westside is implementing AI to accelerate processes and leveraging its supply chain capabilities to bring products to market within weeks.
Looking Ahead
While Trent has acknowledged a temporary setback due to GST changes, the company's expansion in the lab-grown diamond sector and its focus on online sales growth demonstrate a proactive approach to adapting to market trends and regulatory changes. Stakeholders and industry observers will likely be watching closely to see how Trent manages these challenges and opportunities.
As the situation develops, more detailed information about the specific impacts and Trent's response strategies may become available. Investors and market analysts may want to keep a close eye on future announcements from the company for a more comprehensive understanding of how these various factors are affecting Trent's operations and financial outlook.
Historical Stock Returns for Trent
| 1 Day | 5 Days | 1 Month | 6 Months | 1 Year | 5 Years |
|---|---|---|---|---|---|
| -0.76% | -0.81% | +1.43% | -8.27% | -34.58% | +619.35% |
















































