Trent's Westside Launches YNG Program: A Game-Changer for Young Fashion Creators
Trent Limited's Westside brand has introduced the Young New Game-changer (YNG) program in partnership with NIFT. The initiative aims to foster emerging fashion talent in India. The program's first edition focused on reimagining Westside's in-house labels, Bombay Paisley and ETA, resulting in a Gen Z-inspired collection. The YNG collection was unveiled at Westside's Media Day on September 11th. The program offers opportunities for various creative roles in fashion, including design, styling, modeling, and photography. Westside has also produced a mini-series documenting the creative process.

*this image is generated using AI for illustrative purposes only.
Trent Limited 's fashion retail brand, Westside, has unveiled an innovative initiative aimed at nurturing the next generation of fashion creators in India. The Young New Game-changer (YNG) program, launched in collaboration with the National Institute of Fashion Technology (NIFT), is set to revolutionize the fashion landscape by providing a platform for emerging talent.
Reimagining Iconic Brands
The YNG program's debut edition focused on reimagining two of Westside's beloved in-house labels: Bombay Paisley and ETA. NIFT students were invited to participate in this creative endeavor, resulting in a bold, Gen Z-inspired collection that pushes the boundaries of contemporary fashion.
Showcasing Young Talent
The first look of the YNG collection was unveiled at Westside's Media Day on September 11th. This intimate event brought together press members, content creators, potential partners, and Westside's loyal customer base, offering a glimpse into the brand's evolving creative direction.
A Holistic Approach to Fashion
Shailina, COO of Westside, emphasized the brand's commitment to nurturing young talent: "As a lifestyle brand, Westside has always been committed to creating meaningful spaces where young voices can thrive. Through YNG, we gave emerging talent the opportunity to design for real brands, build strong portfolios, and gain valuable industry experience while being rewarded for their work."
The YNG program extends beyond design, providing opportunities for young stylists, models, influencers, photographers, videographers, and hair and makeup artists to showcase their skills in a professional fashion environment.
Documenting the Journey
To capture the essence of this initiative, Westside has produced a behind-the-scenes mini-series titled "From Sketch to Store: The YNG Journey." The series documents the creative process from initial sketches to the final reveal, featuring insights from celebrated design duo Saaksha & Kinni.
A Platform for Growth
By launching the YNG program, Westside reinforces its position as a purpose-driven lifestyle brand. The initiative not only empowers the next generation of fashion creatives but also serves as a launchpad where bold ideas can transform into culture and careers.
As Trent Limited continues to expand its retail portfolio, which includes concepts like Zudio and Trent Hypermarket, the YNG program demonstrates the company's commitment to innovation and nurturing talent in the competitive Indian fashion market.
This initiative aligns with Westside's broader strategy of offering international shopping ambience, superior merchandise at affordable prices, and excellent service across its 90-city footprint. With the YNG program, Westside is not just selling fashion; it's investing in the future of India's fashion industry.
Historical Stock Returns for Trent
1 Day | 5 Days | 1 Month | 6 Months | 1 Year | 5 Years |
---|---|---|---|---|---|
-0.80% | +0.99% | -10.13% | +0.77% | -35.87% | +603.94% |