CCI Probe Finds Steel Giants Used WhatsApp Chats for Price Fixing Collusion
India's Competition Commission has concluded a major investigation finding 28 steel companies, including industry giants Tata Steel, JSW Steel, and SAIL, guilty of price collusion through WhatsApp messages between 2015-2023. The probe has held 56 senior executives liable, including top industry leaders, with evidence showing coordinated price fixing and production curbs. Steel stocks fell following the Reuters report, while companies face potential penalties of up to three times profit or 10% of annual turnover.

*this image is generated using AI for illustrative purposes only.
India's Competition Commission has found major steelmakers including Tata Steel Ltd., JSW Steel Ltd., and state-owned Steel Authority of India Ltd. in violation of competition law through price collusion, according to a Reuters exclusive report. The investigation marks one of the most high-profile regulatory actions against the country's steel industry giants.
Investigation Findings and Evidence
The Competition Commission of India probe has identified 28 firms in breach of antitrust norms, with collusion activities spanning between 2015 and 2023. The investigation has also held 56 top executives liable for price fixing, including prominent industry leaders such as JSW Managing Director Sajjan Jindal, Tata Steel CEO T.V. Narendran, and four former SAIL chairpersons.
| Investigation Details: | Findings |
|---|---|
| Total Firms Found Guilty: | 28 companies |
| Executives Held Liable: | 56 top executives |
| Collusion Period: | 2015-2023 |
| Order Date: | October 6 |
| Evidence Source: | WhatsApp messages |
According to an internal CCI document, officials uncovered WhatsApp messages exchanged among regional industry groups that suggested price fixing and production curbs. This digital evidence forms a crucial part of the case against the steel companies.
Market Response and Company Reactions
Following the Reuters report, shares of JSW Steel, SAIL and Tata Steel fell during trading, while the Nifty Metal index also turned negative. The market reaction reflects investor concerns about potential penalties and regulatory implications for the steel sector.
| Company Response: | Status |
|---|---|
| JSW Steel: | Declined to comment |
| Tata Steel: | Did not respond to queries |
| SAIL: | Did not respond to queries |
| CCI: | Did not respond to requests |
Investigation Background and Expansion
The Competition Commission investigation commenced in 2021 following allegations from a builders' association in a case filed before a Tamil Nadu state court. The group alleged that steel companies were collectively restricting supply and artificially inflating prices.
The probe was subsequently expanded to cover up to 31 companies and industry groups, along with dozens of executives. Reuters had previously reported that the watchdog conducted raids on several steel companies as part of the broader industry investigation.
Regulatory Process and Potential Penalties
The Competition Commission's order, dated October 6, states that the investigation has "found the conduct of the parties to be in contravention" of Indian antitrust law. The findings will undergo review by senior CCI officials, with companies and executives granted the opportunity to submit objections before a final order is issued.
| Potential Penalties: | Details |
|---|---|
| Company Fines: | Up to 3x profit or 10% of turnover per year |
| Executive Penalties: | Individual fines applicable |
| Review Period: | Several months for objections |
| Final Order: | Will be made public after process completion |
Under antitrust regulations, the Competition Commission possesses authority to impose substantial penalties on steel companies, with fines reaching up to three times their profit or 10% of annual turnover, whichever is higher, for each year of wrongdoing. Individual executives also face potential financial penalties for their involvement in the alleged collusion activities. India is the world's second-largest producer of crude steel, making this investigation particularly significant for the global steel market.
Historical Stock Returns for Tata Steel
| 1 Day | 5 Days | 1 Month | 6 Months | 1 Year | 5 Years |
|---|---|---|---|---|---|
| -2.00% | +0.02% | +7.79% | +10.91% | +35.04% | +149.20% |
















































