Tata Consumer Products Limited has officially appointed Price Waterhouse Chartered Accountants LLP as its new statutory auditor for a five-year term, following a board meeting held on March 6, 2026. The appointment, made on the recommendation of the audit committee, is subject to shareholder approval and statutory requirements. The company has formally communicated this decision to stock exchanges including NSE, BSE, and The Calcutta Stock Exchange in compliance with regulatory requirements.

Auditor Transition Details

The board approved the appointment of Price Waterhouse Chartered Accountants LLP (ICAI Firm Registration No.: 012754N/N500016) as statutory auditors for the period from the conclusion of the 64th Annual General Meeting in 2027 until the conclusion of the 69th Annual General Meeting in 2032.

Current Auditor Continuity

Deloitte Haskins & Sells LLP (ICAI Firm Registration No. 117366W/W-100018), the current statutory auditor, will continue to undertake the audit of the company and its subsidiaries until the conclusion of the 64th Annual General Meeting in 2027. This marks the completion of Deloitte's second consecutive five-year term with the company.

About Price Waterhouse Chartered Accountants LLP

The newly appointed audit firm brings significant experience to Tata Consumer Products. Price Waterhouse Chartered Accountants LLP was established in 1991 and converted into a limited liability partnership in 2014. The firm operates from its registered office in New Delhi and maintains nine branches across India.

Regulatory Compliance

The appointment has been communicated to stock exchanges pursuant to Regulation 30 of the SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015. The company has submitted all required details as per SEBI Master Circular No. SEBI/HO/49/14/14(7)2025-CFD-POD2/13762/2026 dated January 30, 2026. The information is also available on the company's website at www.tataconsumer.com , ensuring full transparency and compliance with applicable SEBI Listing Regulations.

Tata Consumer Products has outlined a strategic shift in its business approach, with Chief Financial Officer Ashish Goenka announcing that the company will prioritize volume growth over price increases. This strategic direction reflects the company's focus on expanding market penetration and building customer base through volume-driven initiatives.

Strategic Focus on Volume Growth

CFO Ashish Goenka emphasized that the company's primary focus will be on achieving volume growth rather than implementing price increases across its product portfolio. This approach suggests the company is prioritizing market share expansion and customer acquisition over immediate revenue enhancement through pricing strategies.

Quality-Driven Value Enhancement

While focusing on volume growth, Goenka indicated that Tata Consumer will continue seeking opportunities to improve pricing through enhanced product quality and better product mix. This dual approach allows the company to maintain competitive pricing while exploring value-driven improvements that can justify premium positioning for select products.

The strategy represents a balanced approach where the company aims to grow its market presence through volume expansion while simultaneously working on product quality enhancements that could support better pricing in specific segments. This methodology allows Tata Consumer to remain competitive in price-sensitive markets while building long-term value through quality improvements.