Shalibhadra Finance Limited announced the opening of its new branch in Narmadapuram, Madhya Pradesh on January 7, 2026. This strategic expansion strengthens the company's geographic presence in the state and enhances customer accessibility in the region.

Branch Network Expansion

The Narmadapuram branch represents a significant milestone in the company's growth trajectory. Key details of this expansion include:

Strategic Positioning and Market Focus

The new branch will initially concentrate on two-wheeler financing in the district, aligning with Shalibhadra Finance Limited's strategy of promoting economic participation in rural India. The location offers strategic advantages as it sits along the Narmada river valley and serves as a key connector between surrounding rural blocks, small towns, and the Itarsi junction.

Managing Director Vatsal M. Doshi commented on the expansion: "Situated along the Narmada river valley, Narmadapuram serves as a key connector between surrounding rural blocks, small towns and the Itarsi junction, one of India's busiest railway hubs. Everyday mobility for workers, traders and small business owners in and around Narmadapuram is heavily dependent on two-wheelers, which offer the most practical and affordable mode of transport across dispersed villages and market centres."

Growth Strategy and Market Approach

The Narmadapuram branch opening represents an important step in the company's planned expansion to reach 100 branches by the end of FY27. The branch complements the company's existing range of secured and purpose-based loan products for various customer segments:

• Self-employed individuals
• Small businesses
• Salaried customers

Doshi emphasized the company's commitment to sustainable growth: "By strengthening its presence in such high-potential markets, the Company aims to improve customer access, build stronger local relationships and meet the increasing demand for its loan products. These new branches will help Shalibhadra grow its operations in a careful and sustainable manner while continuing to maintain strong credit standards and asset quality."

Company Profile

Shalibhadra Finance Limited operates as an NBFC focusing on rural and semi-urban areas across Gujarat, Maharashtra, and Madhya Pradesh. The company maintains a network of over 60 branches offering small ticket asset financing and customized retail products including financing for new and used two-wheelers, auto rickshaws, cars, and consumer durables.

Shalibhadra Finance has announced the appointment of Yash Raval as Chief Risk Officer, marking a significant addition to its leadership team. The appointment brings experienced banking expertise to the company's risk management function.

Leadership Enhancement

Raval joins Shalibhadra Finance with substantial experience from ICICI Bank, where he developed expertise in risk management practices. His background in the banking sector is expected to contribute to the company's risk assessment and management capabilities.

Strategic Appointment

The appointment of a Chief Risk Officer reflects the company's focus on strengthening its governance and risk management framework. This move aligns with regulatory requirements and best practices in the financial services sector.

The addition of experienced professionals from established banking institutions demonstrates Shalibhadra Finance's commitment to building a robust management team with relevant industry expertise. Raval's appointment is expected to strengthen the company's risk management capabilities, leveraging his experience from ICICI Bank to enhance Shalibhadra Finance's risk assessment and mitigation strategies.