Protection-First Trend Accelerates: Policybazaar Reports Sharp Rise in Health and Term Insurance Coverage
PB FinTech, operating Policybazaar, reports major changes in India's insurance industry. Health insurance saw substantial growth with average sum insured rising to ₹19 lakh. Term insurance grew 37%, driven by 25-40 age group. Electric vehicle adoption transformed motor insurance with new EV policies growing 2.5x YoY. Digital payments dominated, with UPI capturing 64.3% market share. Investment products showed strong millennial participation, with 50% of purchases from 31-40 age group. Travel insurance issuance increased 15% YoY.

*this image is generated using AI for illustrative purposes only.
PB FinTech , operating the Policybazaar platform, has reported significant shifts in India's insurance sector, with consumers prioritizing comprehensive protection over basic compliance across health, life, motor, travel, and investment products. This trend represents a maturation of financial planning behavior, driven by increased awareness and digital accessibility.
Health Insurance Witnesses Unprecedented Growth
Health insurance emerged as the standout performer following GST exemption benefits. The sector recorded substantial improvements across coverage amounts and policy tenures, reflecting heightened consumer awareness about healthcare costs.
| Health Insurance Metrics | Performance | Growth Rate |
|---|---|---|
| Average Sum Insured | ₹19.00 lakh (up from ₹14.5 lakh) | +31.00% |
| Policies ₹10-25 lakh | Significant increase | +56.00% YoY |
| Policies ₹25 lakh+ | Strong growth | +50.00% YoY |
| Policies below ₹10 lakh | Declined | -29.00% |
| Unlimited health plans | 15.70% of purchases | Up from 2.00% previously |
Consumers demonstrated preference for longer policy tenures, with four-year and five-year policies rising 56.00% and 62.00% respectively. This trend indicates growing confidence in insurance providers and recognition of long-term healthcare planning benefits.
Geographic and Demographic Shifts Reshape Market
The insurance market witnessed significant geographic redistribution, with smaller cities driving growth momentum.
| Geographic Distribution | Health Insurance Share |
|---|---|
| Tier 3 Cities | 70.00% (up from 63.50%) |
| Tier 1 Cities | 15.70% (declined) |
| Age Group 18-35 | 30.00% of purchases |
Term Insurance Gains Strong Traction
Term insurance recorded robust 37.00% growth, primarily driven by buyers aged 25-40. The ₹1 crore sum assured category maintained its position as the most popular choice, while ₹2 crore-plus covers gained significant traction among higher-income segments.
Salaried individuals constituted 70.00% of term insurance purchases, with policy tenures concentrated around ages 60 and 70. This pattern reflects systematic financial planning aligned with retirement goals and family protection needs.
Motor Insurance Transformation Led by Electric Vehicles
The motor insurance segment experienced dramatic changes driven by electric vehicle adoption.
| Motor Insurance Highlights | Performance Metrics |
|---|---|
| New EV Policies Growth | 2.5x YoY |
| EV Premium Increase | ~200.00% |
| Zero Depreciation for New EVs | 96.00% attachment rate |
| Roadside Assistance Add-on | 74.00% adoption |
| Zero Depreciation Add-on | 60.00% adoption |
Pay-As-You-Drive plans gained momentum, with 15-20% of customers choosing usage-based policies, achieving premium savings of up to 30.00%.
Digital Payments Dominate Transaction Landscape
Digital payment adoption accelerated across all insurance segments, with UPI emerging as the dominant payment method.
| Payment Method | Market Share |
|---|---|
| UPI | 64.30% |
| Credit Cards | 18.40% |
| Debit Cards | 8.70% |
Life insurance showed 94.00% monthly subscription adoption, while health insurance buyers balanced between annual payments (61.00%) and monthly payments (35.00%). UPI Autopay added 1.5 million new users, and approximately 500,000 customers experimented with buy-now-pay-later options.
Investment Behavior Shows Long-term Focus
Investment products witnessed strong millennial participation, with nearly 50.00% of purchases originating from individuals aged 31-40. Under-35 investors increased their share of retirement plans to 25.00%, up from 10.00% previously, indicating early financial planning awareness.
Guaranteed return plan buyers demonstrated long-term commitment, with eight out of ten opting for 20+ year tenures. Travel insurance became increasingly essential, with policy issuance rising 15.00% year-on-year and travelers choosing higher coverage amounts—$250,000 for most destinations and $500,000 for the US and Canada.
Historical Stock Returns for PB FinTech
| 1 Day | 5 Days | 1 Month | 6 Months | 1 Year | 5 Years |
|---|---|---|---|---|---|
| -1.08% | -5.77% | -0.72% | -0.99% | -14.37% | +50.20% |















































