Prime Focus has announced a significant strategic development with its indirect subsidiary launching a wholly-owned artificial intelligence unit in Abu Dhabi. This move marks the company's entry into the AI services sector and establishes a footprint in the Middle East region.

Strategic Expansion into AI Services

The establishment of the AI unit represents a notable diversification for Prime Focus, expanding beyond its traditional business operations. The wholly-owned structure of the new unit provides the company with complete operational control and strategic flexibility in the artificial intelligence domain.

Abu Dhabi Operations

The choice of Abu Dhabi as the location for this AI unit positions Prime Focus strategically in the Middle East market. The UAE capital has been actively promoting itself as a technology hub and has shown strong support for artificial intelligence initiatives, making it an attractive destination for technology companies looking to establish regional operations.

Corporate Structure

The AI unit has been launched through Prime Focus's indirect subsidiary, maintaining the company's established corporate structure while enabling focused operations in the artificial intelligence sector. This approach allows for specialized management and dedicated resources for the new venture.

Market Positioning

This development demonstrates Prime Focus's commitment to exploring emerging technology sectors and expanding its service offerings. The establishment of the AI unit reflects the company's strategic vision to participate in the growing artificial intelligence market while leveraging opportunities in international markets.

Prime Focus Limited has announced the incorporation of a new subsidiary company, Brahma AI ME Ltd, in the Abu Dhabi Global Market (ADGM) of the United Arab Emirates. The company disclosed this development to the stock exchanges under Regulation 30 of the SEBI Listing Obligations and Disclosure Requirements Regulations, 2015.

Subsidiary Incorporation Details

The new entity, Brahma AI ME Ltd, has been incorporated as a wholly-owned subsidiary of Brahma AI Holdings Limited, which is itself an indirect subsidiary of Prime Focus Limited. The incorporation was completed in the Abu Dhabi Global Market jurisdiction.

Business Focus and Investment Structure

Brahma AI ME Ltd has been established to facilitate AI business operations in the United Arab Emirates, with a specific focus on technology and artificial intelligence applications in the film, television, and gaming sectors. This aligns with Prime Focus Limited's core expertise in media and entertainment technology.

The financial structure of the incorporation involves a minimal initial investment, with Brahma AI Holdings Limited subscribing for one share valued at USD 1.00. This represents the standard incorporation requirement for establishing the subsidiary entity.

Regulatory Compliance and Approvals

The company has confirmed that all necessary regulatory approvals from relevant authorities have been obtained for the incorporation of Brahma AI ME Ltd. As an indirect subsidiary of Prime Focus Limited, the new entity falls under the regulatory framework applicable to subsidiaries of listed companies in India.

This incorporation represents Prime Focus Limited's strategic expansion into the Middle Eastern market through its AI-focused business vertical, positioning the company to capitalize on growing opportunities in the UAE's technology sector.