Ola Electric Reintroduces Muhurat Mahotsav Campaign with Special Pricing on 4680 Bharat Cell Products

Ola Electric Mobility has announced the reintroduction of its Muhurat Mahotsav campaign, offering unprecedented pricing on its 4680 Bharat Cell product portfolio for two days starting January 14, 2026. The campaign celebrates the company's vertically integrated approach to electric vehicle manufacturing and aims to accelerate India's transition to clean mobility solutions.

Campaign Structure and Timing

The Muhurat Mahotsav will run for two days, with specific time slots for special pricing to be announced daily on the brand's social media handles. All offers under this campaign are exclusively available for in-store purchases, emphasizing the company's direct-to-customer retail approach.

Ola Shakti Product Offers

The campaign features substantial benefits on Ola Shakti variants, with customers eligible for benefits up to ₹1,00,000.00 during Muhurat timings. The pricing structure for Shakti variants during the campaign period is detailed below:

Variant:	Campaign Price:	Regular Benefits:
Shakti 1.5kWh:	₹10,000.00	Up to ₹1,00,000.00
Shakti 5.2kWh:	₹49,999.00	Up to ₹1,00,000.00
Shakti 9.1kWh:	₹99,999.00	Up to ₹1,00,000.00

Ola Shakti is available in four configurations: 1kW/1.5kWh, 1kW/3kWh, 3kW/5.2kWh, and 6kW/9.1kWh, all powered by 4680 Bharat Cell technology.

Vehicle Upgrade and Exchange Programs

The campaign includes targeted incentives for both existing customers and new buyers looking to transition from internal combustion engine vehicles:

Program Type:	Bonus Amount:	Eligibility:
Upgrade Bonus:	₹20,000.00	Existing Ola customers
Exchange Bonus:	₹15,000.00	ICE vehicle owners

4680 Bharat Cell Vehicle Pricing

During Muhurat hours, the company will offer special pricing on its premium 4680 Bharat Cell-powered vehicles:

Model:	Campaign Price:	Battery Capacity:
S1 Pro+ 5.2kWh:	₹1,39,999.00	5.2kWh
Roadster X+ 9.1kWh:	₹1,49,999.00	9.1kWh

Product Portfolio Overview

Ola Electric currently maintains an expansive portfolio across scooters and motorcycles. The premium S1 Gen 3 portfolio includes S1 Pro+ in 5.2kWh with 4680 Bharat Cell and 4kWh battery pack configurations, alongside S1 Pro variants in 4kWh and 3kWh configurations. The mass market segment features Gen 3 S1 X+ in 4kWh and Gen 3 S1 X across 4kWh, 3kWh, and 2kWh battery pack configurations.

The Roadster motorcycle portfolio encompasses Roadster X+ in 9.1kWh with 4680 Bharat Cell and 4.5kWh battery pack configurations, while Roadster X is available in 4.5kWh, 3.5kWh, and 2.5kWh battery pack configurations.

Strategic Positioning

According to an Ola Electric spokesperson, the Muhurat Mahotsav campaign celebrates the company's 4680 Bharat Cell platform, reinforcing its vertically integrated approach across cells, battery packs, and vehicle platforms. The initiative aims to accelerate India's transition to clean, world-class energy and mobility solutions manufactured domestically.

Source: Exclusive Content

1 Day	5 Days	1 Month	6 Months	1 Year	5 Years
-0.97%	-11.25%	+6.27%	-2.04%	-44.44%	-57.25%

Ola Electric has rolled out its first residential Battery Energy Storage System (BESS) product, 'Shakti', from its Gigafactory in Krishnagiri, Tamil Nadu. The launch marks a significant milestone in the company's scale-up of its indigenous 4680 Bharat Cell platform and represents Ola Electric's formal entry into the residential BESS market.

Product Innovation and Technology

Shakti is powered by Ola's locally designed, engineered, and manufactured 4680 Bharat Cells, making it India's first residential BESS of its kind. The product is designed to transform how Indian households, farms, and businesses access and manage energy, functioning as a portable, on-demand energy resource.

Product Specifications and Configurations

The Shakti BESS system offers multiple configuration options to meet diverse energy requirements:

Configuration Type:	Available Options
Battery Capacity:	1.50 kWh, 3.00 kWh, 5.20 kWh, 9.10 kWh
Power Configurations:	1kW/1.5kWh, 1kW/3kWh, 3kW/5.2kWh, 6kW/9.1kWh
Charging Time:	As low as 2.00 hours
Backup Capacity:	Up to 1.50 hours on full load
Input Voltage Range:	200V–240V
Changeover Time:	0 ms

Applications and Performance Features

The system is designed to power various appliances including air conditioners, refrigerators, induction cookers, farm pumps, and communication equipment. Shakti offers automotive-grade safety, high efficiency, and zero running costs. The product features IP67-rated battery protection against dust, water, and monsoon conditions, ensuring reliable performance across diverse environmental conditions.

Smart Energy Management

The product enables real-time control and monitoring over battery usage and energy flow, helping users automate energy management and receive actionable insights to save on costs. The system operates on a wide input voltage range, safeguarding appliances from voltage fluctuations.

Market Availability and Company Vision

The product is currently open for reservations at ₹999.00 on the company's official website. According to an Ola spokesperson, the rollout represents a defining moment in the company's mission to build the future of energy in India. The company positions Shakti as making reliable, affordable, and intelligent energy storage accessible to every Indian home, farm, and business, describing it as a foundational building block for India's energy independence and a future powered by clean, decentralized, and on-demand energy.