Noida Toll Company Faces Rs. 100.71 Crore Demand, Challenges Legal Basis
Noida Toll Bridge Company Limited (NTBCL) has received a demand of Rs. 100.71 crore from the New Okhla Industrial Development Authority (NOIDA) for Advertisement License Fee. NTBCL, which operates the DND Flyway, plans to contest this demand, calling it 'legally untenable' and 'without merit'. The company argues that NOIDA's Outdoor Advertising Policy is not applicable to the privately owned DND Flyway. NTBCL intends to pursue legal action against this demand while maintaining its focus on safety, maintenance, and service to commuters.

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Noida Toll Bridge Company Limited (NTBCL) has received a substantial demand of Rs. 100.71 crore from the New Okhla Industrial Development Authority (NOIDA), sparking a potential legal battle. The company, which operates the DND Flyway, has declared its intention to contest this demand, describing it as "legally untenable."
Demand Details
According to a disclosure made by NTBCL under SEBI regulations, the company received a letter (No.: NOIDA/SM(OA)/2025/3144) from NOIDA on September 16, 2025. The letter, dated September 10, 2025, outlines a demand for Advertisement License Fee amounting to Rs. 100.71 crore. Additionally, NOIDA has instructed the company to remove advertisements within a 15-day timeframe.
Company's Response
NTBCL has taken a firm stance against the demand, stating that it is "without merit, baseless and premised on a skewed and incorrect interpretation of the Hon'ble Supreme Court Judgment." The company argues that NOIDA has wrongly applied its Outdoor Advertising Policy to the DND Flyway.
Gagan Singhal, Company Secretary & Compliance Officer of NTBCL, emphasized, "The Noida Outdoor Advertising Policy is not applicable on the DND Flyway, which is a privately owned and operated road, governed by the provisions of the Concession Agreement."
Legal Implications
The company has announced its intention to pursue legal recourse against this demand. NTBCL maintains that NOIDA lacks the authority to extend its advertising policy to the DND Flyway or raise demands based on such a policy.
Impact on Operations
Despite the ongoing dispute, NTBCL has assured stakeholders that this issue will not affect its focus on safety, maintenance, and service to commuters. The company stated its commitment to continue investing in the upgradation of the Flyway, which serves over 2.50 lakh daily commuters.
Conclusion
As this situation unfolds, it highlights the complex relationship between private infrastructure operators and local authorities. The outcome of this dispute could have significant implications for NTBCL's financial position and potentially set a precedent for similar cases in the future. Stakeholders will be closely watching as the company prepares to challenge this substantial demand through legal channels.
Historical Stock Returns for Noida Toll Bridge
1 Day | 5 Days | 1 Month | 6 Months | 1 Year | 5 Years |
---|---|---|---|---|---|
-3.62% | -2.96% | +10.94% | +30.28% | -71.39% | +27.16% |